Accessories II-44
Types of Soft Toys II-44
'The Teddy Bear' II-45
Other Toys and Games II-45
Crucial Factors in the Selection of Toys II-45
Toy Safety II-45
List of Standards and Regulations for Toy Safety in Select
Regions II-46

5. PRODUCT INNOVATIONS/INTRODUCTIONS II-47
Little Tikes Introduces New Toys for 2015 II-47
MGA Entertainment Unveils Hispanic Inspired Doll Collection II-47
Alex Brands® Unveils New Collections II-47
Alex Brands® Introduces New World of ZOOB® Line II-47
Ravensburger Unveils New Puzzle Collection for Adults II-47
Simba Toys Unveils Safiras Collection II-47
VTech Unveils New Learning Products for Children II-47
VTech Adds New Collections to its Friends and Animals, Go! Go!
Smart Wheels Lines II-47
VTech Unveils Flipsies™ Collection for Girls II-48
VTech Unveils Kidizoom II-48
K'NEX Unveils K-FORCE II-48
K'NEX Reveals New Collections II-48
Hasbro Unveils New Playskool Line II-48
Disney Unveils "LINE: Disney Tsum Tsum" II-48
LeapFrog Unveils LeapTV II-48
Sago Sago Introduces New Plush Toy Line Reflecting Sago Mini
Characters II-49
Sanrio Unveils New Lineup of Products II-49
Mattel Launches New Toy Lineup II-49
Nickelodeon Rolls Out Dual-Language Preschool Learning Toys
Inspired by Dora the Explorer II-49
Reeves Launches Partnership with Wow Toys® by Unveiling Two
Brand New Lines II-49
BioWare Rolls Out Dragon Age: Inquisition II-49
Hasbro Introduces Toy Box Tools II-49
K'NEX Introduces "LINCOLN LOGS® Play it Forward" Sweepstakes II-49
K'NEX Introduces New Additions II-50
K'NEX Launches New Additions of K'NEX® Building Sets Line II-50
K'NEX Rolls Out First Line of Titanfall™ Building Sets II-50
K'NEX Joins Hands with PopCap Games, Introduces First Line of
Plants vs. Zombies™ Building Sets II-50
K'NEX Rolls Out New Additions to Super Mario® Building Sets II-50
K'NEX Unveils 25 New Products II-50
Playmates Toys Unveils New Toy Line Based on the TMNT Movie II-50
Disney Launches Disney Infinity II-51
Angry Birds Go Gets Hasbro's Jenga and Telepods tie-ins II-51
Hasbro rolls out Star Wars Angry Birds Board Games II-51
Anki Unveils Anki Drive II-51
Hasbro Joins Hands with Marvel to Launch Mr. Potato Head Line II-51
Simba Toys Announces Plans to Add Stores II-51
JAKKS Launches miWorld Toy Line II-51
JAKKS Receives Manufacturing Rights for Nintendo Toy and
Costume Line II-51
K'NEX Launches 45 New Products II-52
K'NEX Rolls out New LINCOLN LOGS® Building Set II-52
K'NEX® Unveils K'NEXmen™ Mystery Figures II-52
Playmates Unveils New Ninja Products II-52

6. RECENT INDUSTRY ACTIVITY II-53
Ravensburger Acquires BRIO II-53
LEGO Group Partners with Warner Bros to Launch Lego® Building
Sets Inspired by Classic Animated Series Scooby-Doo™ II-53
Hasbro Calls on Transformers Fans for New Character Designs II-53
JAKKS Pacific Signs Licensing Agreement with Sony Pictures
Consumer Products and LAFIG for Smurf-Tastic Toys II-53
JAKKS Pacific Obtains Licensing Rights for Warcraft II-53
JAKKS Obtains Licensing Agreement for Halo from Microsoft Studios II-53
Hasbro Plans to Buy DreamWorks Animation II-53
Goliath Takes Over Pressman Toy II-54
Rocap Acquires Spiral Toys II-54
Starbreeze Takes Over Geminose II-54
Mattel Acquires MEGA Brands II-54
Asmodee Announces Merger Plans With Fantasy Flight II-54
P.S. XO Joins Hands with Seedling II-54
University Games Takes Over Briarpatch II-54
Propel Equity Acquires Assets of Summit Products II-54
Hasbro Inks Deal With Disney Hasbro II-55
3D Systems Co-Ventures with Hasbro II-55
Scientific Games Expands License Deals with Hasbro II-55
JAKKS Secures Licensing Deal with Microsoft Studios II-55
JAKKS Enters Into Joint Venture with Meisheng Culture II-55
Disguise Secures Licensing Agreement with DreamWorks Animation II-55
JAKKS Signs Agreement with SKECHERS II-55
JAKKS Inks Licensing Agreement with Nickelodeon II-55
Sanrio Joins Hands with Select Los Angeles Restaurants to
Launch Hello Kitty's Hungry Hunt II-56
Playmates Joins Hands with Nickelodeon to Expand Teenage
Mutant Ninja Turtles Toy Line II-56
Hasbro Acquires Majority Stake in Backflip Studios II-56
TCG Enters Into Strategic Partnership with Ganz II-56
JAKKS Manufactures "El Chavo" Toys Line II-56
JAKKS Signs Agreement with Lucasfilm II-56
DreamPlay Rolls Out Disney-Branded DreamPlay™ Products II-56

7. FOCUS ON SELECT PLAYERS II-57
Dream International Limited (Hong Kong) II-57
Hasbro, Inc. (US) II-57
Integrity Toys, Inc. (US) II-59
JAKKS Pacific Inc. (US) II-59
Kids II, Inc. (US) II-60
K'NEX Brands, L.P. (US) II-61
Konami Corporation (Japan) II-61
LeapFrog Enterprises, Inc. (US) II-62
LEGO Group (Denmark) II-62
Mattel, Inc. (US) II-63
Fisher-Price, Inc. (US) II-64
MEGA Brands, Inc. (Canada) II-65
MGA Entertainment, Inc. (US) II-65
NAMCO BANDAI Holdings Inc. (Japan) II-66
Playmates Toys, Inc. (US) II-66
Ravensburger AG (Germany) II-66
Sanrio Company Ltd. (Japan) II-67
Tarata Toys Ltd. (New Zealand) II-67
TOMY Company Ltd. (Japan) II-68
Toy Quest (US) II-68
VTech Holdings Limited (Hong Kong) II-68

8. GLOBAL MARKET PERSPECTIVE II-70
Table 6: World Recent Past, Current & Future Analysis for Toys
and Games by Geographic Region/Country - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East & Africa,
and Latin American Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2014 through 2020
(includes corresponding Graph/Chart) II-70

Table 7: World Historic Review for Toys and Games by
Geographic Region/Country - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East & Africa, and
Latin American Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2007 through 2013
(includes corresponding Graph/Chart) II-71

Table 8: World 14-Year Perspective for Toys and Games by
Geographic Region/Country - Percentage Breakdown of Dollar
Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East & Africa, and Latin American Markets for
Years 2007, 2015 and 2020 (includes corresponding Graph/Chart) II-72
Market by Product Type II-73
Table 9: World Recent Past, Current & Future Analysis for
Games and Puzzles by Geographic Region/Country - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East &
Africa, and Latin American Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2014 through
2020 (includes corresponding Graph/Chart) II-73

Table 10: World Historic Review for Games and Puzzles by
Geographic Region/Country - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East & Africa, and
Latin American Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2007 through 2013
(includes corresponding Graph/Chart) II-74

Table 11: World 14-Year Perspective for Games and Puzzles by
Geographic Region/Country - Percentage Breakdown of Dollar
Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East & Africa, and Latin American Markets for
Years 2007, 2015 and 2020 (includes corresponding Graph/Chart) II-75

Table 12: World Recent Past, Current & Future Analysis for
Infant and Preschool Toys by Geographic Region/Country - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
East & Africa, and Latin American Markets Independently