DUBLIN — (BUSINESS WIRE) — August 2, 2011 — Research and Markets ( http://www.researchandmarkets.com/research/5dbf5d/market_opportunity) has announced the addition of the " Market Opportunity: Location-based Services (LBS) Mediation and Federation" report to their offering.

Anyone with a smart phone and a data plan can easily obtain and use location-based and location-aware services. However, there are issues that come with that ease of use including privacy and a one-to-one relationship between end-user and LBS application provider. The current environment is sub-optimal in terms of functionality and consumer protection. This research indicates that the location brokering model will evolve to encompass mediation functions and ultimately lead to location federation.

This research examines how location data is obtained, managed, and distributed. The report evaluates the brokering and mediation functions for Location-based Services and analyzes the future of location federation. The report evaluates the role and function of the broker and mediator. It also evaluates the core and value-added functionality provided by a federated location model.

Audience:

• Location-based Services executives
• Location-based Services research analysts
• Market research divisions
• Corporate and government

Keywords: Location Services, Location Brokering, LBS Brokering, LBS Mediation, LBS Federation, Location-based Services, LBS, Location Based Services, Mobile Location Services, MLS, User Plane, Control Plane, U-TDOA, A-GPS, GIS, Geographic Information System, NAVTEQ, Google, Yahoo!, Microsoft, Loc-Aid, Location Labs, SimpleGeo, Alcatel-Lucent, Ericsson, NeuStar, Syniverse, TNS

Key Topics Covered:

Executive Summary Introduction Location-based Services (LBS), Location Data and Information Location-based Services (LBS) Obtaining Location Data Location Information Location Brokering Location as a Service (LaaS) LaaS API's and Approches Location Mediation Case Study: Loc-Aid Federated Location Summary and Recommendations

Companies Mentioned:

• Alcatel-Lucent
• Ericsson
• Google
• Loc-Aid
• LocationLabs
• Microsoft
• NAVTEQ
• NeuStar
• SimpleGeo
• Syniverse
• TNS
• Yahoo!

For more information visit http://www.researchandmarkets.com/research/5dbf5d/market_opportunity

Research and Markets
Laura Wood, Senior Manager,
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