Series Offers Extensive Collection of Broadcast Quality Sound Effects

LAS VEGAS, April 11, 2011 — (PRNewswire) — [NAB Show - Booth #C11001] – Sony Creative Software, a leading provider of professional video and audio editing applications, today announced the availability of a new sound effects series created by renowned production studio, The Detroit Chop Shop. Featuring broadcast quality sounds, the new software series comprises 10 complete volumes of ready-to-use sound effects.

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"The Detroit Chop Shop is one of the most creative and productive players in the sound effects industry, and their sounds are used by nearly every major broadcast network," said Dave Chaimson, vice president of global marketing for Sony Creative Software. "As such, our partnership with The Detroit Chop Shop offers a comprehensive collection of quality sound effects to ensure parity for producers working with high-impact sound in the broadcast and film industries."

"The Detroit Chop Shop has been using Sony Creative Software's products since the beginning, and we absolutely love them," said Ric Viers, CEO of The Detroit Chop Shop. "We're very excited to partner with a leader in the post production industry."

Key Features of The Detroit Chop Shop Sound Effects Series:

• The Detroit Chop Shop Quality – Recorded and produced by founder Ric Viers and The Detroit Chop Shop team, sound effects are delivered in broadcast-standard 24-bit/48 kHz sound.
• Extensive Range – The series includes sounds that span 10 categories, including: General Sound Effects, Action, Horror, Science Fiction, Production Elements, Transportation, Nature, Fire, Explosions & Impacts, and Industrial.
• Searchability – Sound effects are encoded with metadata that is compatible with your favorite search engine.

Price and Availability

The Detroit Chop Shop Sound Effects Series is now available and may be purchased online at www.sonycreativesoftware.com, or from retailers worldwide, in several product configurations: individual titles for $99.95; Volumes 1-5 or 6-10 for $399.95; Volumes 1-10 for $799.95 (MSRP).

About The Detroit Chop Shop

The Detroit Chop Shop (DCS) is the world's largest producer of sound effects for the motion picture, television, radio, and video gaming industries.  Over the last decade, DCS has produced sound effects non-stop for various libraries and productions, delivering the freshest cuts in the business. For more information, visit http://thedetroitchopshop.com.

About Sony Creative Software

Sony Creative Software inspires artistic expression with its award-winning line of products for digital video, audio, and music production, as well as industry-leading technology for DVD production and Blu-ray Disc™ authoring. Sound Forge™ Pro, ACID™ Pro, and Vegas™ Pro software have defined digital content creation for a generation of creative professionals. These signature product lines continue to advance media production by providing powerful, accessible tools. Today, there is a Sony Creative Software application for every level of expertise, including a full line of consumer software based on the company's professional applications. In addition, Sony Creative Software produces the extensive Sony® Sound Series collection of royalty-free loops and samples, Sony Pictures Sound Effects Series exclusive sound effects, and Vision Series video creation assets. Further, the company provides the industry-leading tools for enterprise-level Blu-ray Disc™ authoring: Blu-code™ encoder, Dualstream 3D™ MVC encoder, Z Depth™ 3D subtitle editing application, and Blu-print® software. The company's customers span the globe and include professionals in the film, television, video game, and recording industries, as well as students, educators, and hobbyists. For more information about professional and consumer products, visit www.sonycreativesoftware.com.

Vegas is a trademark or registered trademark of Sony Creative Software Inc. in the U.S. and other countries. All other trademarks or trade names mentioned are the property of their respective owners.

SOURCE Sony Media Software

Contact:

Sony Media Software The Detroit Chop Shop Greg Dawson Phone: +1-509-901-7444 Email Contact Carol Lee Phone: +1-310-694-3109 Email Contact Bender/Helper Impact Web: http://thedetroitchopshop.com