NAVTEQ Reveals 2010 Research Results on the State of Navigation
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NAVTEQ Reveals 2010 Research Results on the State of Navigation

Annual Tracking Survey Highlights Continued Growth in Consumer Navigation Use

CHICAGO, Feb. 10, 2011 — (PRNewswire) — NAVTEQ, the leading global provider of maps, traffic and location data enabling navigation, location-based services and mobile advertising around the world, is sharing insights gleaned over the course of the past year to provide a state of the industry perspective on consumer use of navigation.  Conducted on an annual basis, NAVTEQ's tracking study assesses user interaction across all sectors of navigation including in-vehicle systems, portable devices and mobile/smartphone applications.  In 2010, the online study was conducted in Australia, Brazil, China, France, Germany, India, Indonesia, Italy, Mexico, Poland, Russia, the United Kingdom and the United States.

Highlights of the research results include:




% Experienced

% Reporting "Regular" Use

Europe



France

23

26

Germany

19

14

Italy

30

31

Poland

40

23

Russia

41

54

UK

24

27

APAC



China

48

54

Indonesia

48

56

India

26

45

Australia

27

21

Americas



US

26

27

Mexico

25

55

Brazil

33

60





Source:  NAVTEQ Annual Tracking Study

"This study again confirms the potential of navigation offerings to consumers and underscores a growing awareness in countries where navigation has been less widely available," stated Jeff Mize, executive vice president, NAVTEQ Sales.  "It also points to the fact that there continues to be a place for a wide range of offerings as navigation and location based services become increasingly mainstream."

About NAVTEQ

NAVTEQ is the leading global provider of maps, traffic and location data (digital location content) enabling navigation, location-based services and mobile advertising around the world.  NAVTEQ supplies comprehensive digital location content to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions.  The Chicago-based company was founded in 1985 and has more than 5,400 employees located in 214 offices in 49 countries.

NAVTEQ is a trademark in the U.S. and other countries. All rights reserved.

(Logo:   http://photos.prnewswire.com/prnh/20060313/NAVTEQLOGO)

SOURCE NAVTEQ

Contact:
NAVTEQ
Kim Isele
Phone: +1-312-894-7719
Email Contact
Bob Richter
Phone: +1-212-802-8588
Email Contact both of NAVTEQ
Web: http://www.navteq.com