Adobe Unveils Creative Suite 5 Product Family
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Adobe Unveils Creative Suite 5 Product Family

Breakthrough Interactive Design Tools Maximize Impact of Creative Content and Digital Marketing Campaigns Across Media and Devices

SAN JOSE, Calif. — (BUSINESS WIRE) — April 11, 2010Adobe Systems Incorporated Adobe Systems Incorporated (Nasdaq: ADBE) today announced Adobe® Creative Suite® 5 product family, a breakthrough release of the industry-leading Web, design and development software for virtually every creative workflow. Focusing on interactivity, performance and maximizing the impact of digital content and marketing campaigns, the Creative Suite 5 product line brings exciting full-version upgrades of flagship creative tools while delivering significant workflow enhancements to designers and developers. Featuring integration with online content and digital marketing measurement and optimization capabilities for the first time, Creative Suite 5 products include access to signature Omniture technologies, to capture, store and analyze information generated by Web sites and other sources. Additionally, a brand new component, Adobe Flash® Catalyst™, joins the Creative Suite, ushering in the ability to design interactive content without writing code and improve the collaborative process between designer and developer.

The Adobe CS5 product family also enables the creation of content and applications for the much-anticipated releases of Flash Player 10.1 and Adobe AIR® 2, which are optimized for high performance on mobile screens and designed to take advantage of native device capabilities for a richer, more immersive user experience.

Product Family

This release line-up includes the following Creative Suite 5 editions:

Also included are 15 point products, associated technologies and integration with new Adobe CS Live services: (CS Live online services are complimentary for a limited time.)*

New Features

Adobe CS Live

Adobe Creative Suite 5 Design Premium integrates with new Adobe CS Live*, a set of five online services that accelerate key aspects of the creative workflow and enable designers to focus on creating their best work. CS Live online services are complimentary for a limited time and currently include:

Quotes

Shantanu Narayen, president and chief executive officer, Adobe

Stephen Gates, interactive creative director at Starwood Hotels & Resorts Worldwide, Inc.

Peter Marx, vice president of production and technology, Mattel Digital Network

Jacob Rosenberg, chief technology officer/director, Bandito Brothers, creative collective of technologists, filmmakers, and former athletes with clients including Ford, BMW, U.S. Navy, Mountain Dew, Kellogg’s, NASCAR and the U.S. Marine Corps.

Helpful Links

Pricing and Availability

Adobe Creative Suite 5 and its associated point products are scheduled to ship within 30 days, with availability through Adobe Authorized Resellers, the Adobe Store and Adobe Direct Sales.

About Adobe Systems Incorporated

Adobe revolutionizes how the world engages with ideas and information – anytime, anywhere and through any medium. For more information, visit www.adobe.com.

© 2010 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Acrobat, Adobe OnLocation, Adobe Premiere, AfterEffects, AIR, Contribute, Creative Suite, Dreamweaver, Encore, Fireworks, Flash, Flash Builder, Flash Catalyst, Illustrator, InDesign, Omniture, Photoshop, SiteCatalyst NetAverages and Soundbooth are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners. Prices listed are the Adobe direct store prices in the U.S.; reseller prices may vary. Prices do not include tax or shipping and handling.

This press release contains forward looking statements, including those related to Adobe’s future product plans, which involve risks and uncertainties that could cause actual results to differ materially. For a discussion of these and other risks and uncertainties, individuals should refer to Adobe’s SEC filings. Adobe does not undertake an obligation to update forward looking statements.

* This product may allow you to extend its functionality by accessing certain features that are hosted online, including CS Live online services (“Online Services”), provided you have a high-speed Internet connection. The Online Services, and some features thereof, may not be available in all countries, languages, and/or currencies and may be discontinued in whole or in part without notice. Use of the Online Services is governed by separate terms of use and by the Online Privacy Policy, and access to some services may require user registration. Some Online Services, including services that are initially offered at no charge, may be subject to additional fees and require a separate subscription. For more details and to review the applicable terms of use and Online Privacy Policy, visit www.adobe.com. For more information about CS Live online services, see www.adobe.com/go/cslive.

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