HP Unveils New Designs Across PC Portfolio

New HP Mini from World-Renowned Designer Tord Boontje Features Industry’s First 3-D PC Surface Technology

PALO ALTO, Calif. — (BUSINESS WIRE) — September 14, 2009 — HP (NYSE: HPQ) today unveiled new PC designs that reflect its design philosophy of balancing material selection, product usability and sensory input to deliver a superior PC experience.

Among the new products announced:

  • The HP Mini 110 by Studio Tord Boontje, the first companion PC from the critically acclaimed Dutch designer, features the industry’s first three-dimensional PC surface technology.
  • The HP ENVY series is a new line of hand-crafted premium notebooks that is designed to delight even the most demanding consumers.
  • The HP Pavilion dm3 entertainment notebook gives consumers the perfect balance of mobility and performance in an affordable “thin and light” notebook PC. Its meticulously clean design and iconic keyboard are enhanced by the brushed aluminum-magnesium alloy case. Select dm3 configurations deliver up to 10 hours of battery life.(1)
  • World-renowned designer Vivienne Tam and HP unveiled the design of her spring 2010 digital clutch on the catwalk during New York’s Fashion Week at Bryant Park on Sept. 12.
  • The HP ProBook 5310m, the world’s thinnest full-performance notebook(2) combines durable, black-anodized aluminum with a magnesium frame, wrapped in soft-touch paint that offers its sophisticated design at an affordable price.

“Design is not just about what the computer looks like or even what it does for us. It’s also about the experience of using the PC and ultimately what the computer says about us,” said Stacy Wolff, director of notebook design, Personal Systems Group, HP. “We look at every opportunity to design the ‘wow’ that people value in a PC – that surprises, delights and fulfills.”

HP Mini 110 by Studio Tord Boontje

Starting at only 2.68 pounds(3) and measuring just over an inch thin, the HP Mini 110 by Studio Tord Boontje features a 10.1-inch, mercury-free LED display and a 92 percent of full-size keyboard that makes it an ideal travel companion.

The HP Mini 110 features the debut of HP Imprint 3-D, the industry’s first 3-D PC surface technology. Multiple layers on the top cover are used to make the art appear to float on the surface while casting shadows onto lower layers. This new technology brings a depth to Boontje’s intricate pattern of plants and animals.

Built-in tools including Windows® Live Writer desktop icon for blogging enable quick access to popular social networking sites for staying in sync with friends and family.(4)

The Mini 110 by Studio Tord Boontje with Windows 7 Starter can be personalized with 15 wallpapers, a screen saver and a Stardock MyColors desktop theme – all unique to this product and designed by Boontje to deliver an integrated visual experience.

In keeping with HP’s and Boontje’s shared environmental philosophies, the packaging, Quick Setup Poster and User Guide are all printed with soy- or water-based inks while the outer box and cushions are all made from 100 percent recycled material. A custom microfiber protective sleeve ships with the Mini. Additional accessories are available for purchase including a matching PVC-free wireless mouse and a handbag made in part with natural materials.

HP Mini 311

The HP Mini 311 takes performance to a higher level, delivering a richer Internet(4) and media experience than most netbooks with an 11.6-inch, high-definition(5) widescreen display, NVIDIA ION graphics and a 92-percent of full-size keyboard.

Whether consumers want to enjoy entertainment or simply get online, the Mini 311 is the ideal companion PC for those who want the convenience of a mini, but the performance of a notebook. The Mini 311 features award-winning NVIDIA ION graphics for smooth HD video playback.

The Mini 110 and Mini 311 feature HP QuickSync software that automatically synchronizes files created or edited on the road with a home PC over a wireless connection when connected to the same network.(4)

HP ENVY series

The thin, light HP ENVY 13 boasts designs such as an aluminum-magnesium casing and the HP Radiance LED widescreen display with edge-to-edge glass for exceptional brightness – nearly twice the brightness of other notebook displays its size – color gamut and viewing angle.

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