In this video podcast, Jackson discusses drivers behind green product development and why 96% of survey respondents are pursuing green initiatives. He also talks about the changing business landscape and tools used by best-in-class companies to deliver eco-friendly products. The growing challenge for engineers today is designing green products without missing project deadlines or exceeding development budget. According to Jackson, to be successful a company must effectively execute on green strategy by implementing a formal process for innovation and use a semantic concept retrieval tool to leverage existing technology to design cutting-edge products.
The Sustainable Innovation podcast series is designed to help companies’ better tackle innovation challenges and learn what global organizations are doing to sustain their product innovation processes.
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WHAT: |
Green Product Development Podcast | |
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WHO: |
Chad Jackson, research director, Global Product Innovation & Engineering, Aberdeen | |
| Host: Jeff Boehm, vice president, Marketing & Strategy, Invention Machine | ||
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WHEN: |
Released Sept. 23, 2008 | |
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WHERE: |
Invention Machine's Web site, http://www.invention-machine.com |
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Contact:
Invention Machine
Parna Sarkar-Basu, 617-305-9250, ext. 3305
Email Contact
or
Sue
Fitton, 781-782-5872
Email Contact