Product innovation and industry leadership are key drivers behind a company’s merger & acquisition (M&A) strategy. This is reflected in the 400 M&A deals that have closed over the past four years.

However, prior to every M&A deal, companies invest heavily in research and analysis to target the right business and technology, determine market opportunities and hidden potentials that would add value for shareholders. Companies must exhaustively research past and contemporary innovations and patent portfolios to discover emerging trends and new uses for products, as well as gage the competitive landscapes.

At TRIZCON, Invention Machine’s certified innovation master Jim Belfiore, will share best practices on how global manufacturers use innovation methodologies to plan their M&A strategy more accurately and at lower costs. He will also demonstrate how innovation technology helps predict technology evolution and market trends, target the right companies and validate their growth opportunities, all of which make the pre-M&A process more reliable and sustainable.