Cinema Is Coming Home: Sony Electronics Introduces its Brightest and Best Sounding BRAVIA® TVs to Further Enrich the Authentic Cinematic Experience at Home

, which has the largest surface area on a TV, with approximately 65%21 of the total plastic used being recycled material. The compact Eco Remote is also made from approximately 79.7% recycled plastic22.

Commitment to accessibility

Sony aims to contribute to an inclusive society through its business by increasing accessibility to enable those with diverse needs to utilize its products. BRAVIA develops products with accessibility in mind so that all customers can enjoy the movie experience.

The Talkback screen reader function allows users to check program listings and set up your TV without looking at the screen. It also can enlarge text and display it on the screen. Additionally, the tactile dots on the HDMI and S-Center terminals of BRAVIA TV match those found on the BRAVIA Theater products to simplify the process of locating and connecting ports for a smooth setup experience.

Color inversion makes it possible to invert the brightness of colors so that bright areas become dark, and dark areas become bright. This feature can be turned on or off as needed. If the text is easier to read with a dark or bright background color, users can use color inversion to change the background color.

Voice commands can be used to operate the BRAVIA TV, such as turning the power on/off and adjusting the volume. BRAVIA TVs are also equipped with shortcut commands that allow users to quickly and easily turn on/off accessibility features, allowing both those who require them and those who do not to use the same TV set without stress.

Click here for more on BRAVIA and accessibility

About Sony Electronics Inc.

Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Group Corporation, one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to industry leading 4K and 8K Ultra HD TVs. Visit http://www.sony.com/news for more information.

About Sony Corporation 

Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business in the Sony Group. With the vision to "continue to deliver Kando and Anshin* to people and society across the world through the pursuit of technology and new challenges," Sony Corporation supports the Sony Group with technology to create the entertainment of the future together with creators. For more information, visit: www.sony.net.

*Both Japanese words, Kando means emotion and Anshin has various meanings such as peace of mind, reassurance, reliability and trust. 

1 Available in BRAVIA 9 and BRAVIA 7.

2 As of April 2024. According to Sony research.

3 Prime Video Calibrated Mode will be available via firmware update about Summer 2024.

4 Available in BRAVIATM 9, 8 and 7. Netflix streaming membership required. 4K Ultra HD availability subject to your Netflix subscription plan, internet service, device capabilities, and content availability. www.netflix.com/termsofuse

5 Available in BRAVIATM 9, 8 and 7, Services availability depends on countries/regions.

6 Available in BRAVIATM 9, 8 and 7 . Prime Video Calibrated Mode will be available via firmware update about Summer 2024.

7 For SONY PICTURES CORE terms and conditions, please access https://electronics.sony.com/bravia-core

8 Acoustic Center Sync works with compatible BRAVIA TVs. For full compatibility list: https://www.sony.net/hav_faq. Acoustic Center Sync feature will be available via firmware update about Spring 2024.

9 Voice Zoom 3 feature will be available via a future firmware update about Summer 2024. Compatible with home theater products: BRAVIA Theater Quad, BRAVIA Theater Bar 9, BRAVIA Theater Bar 8.

10 User must accept Google Terms of Service ( http://www.google.com/policies/terms/), Google Play Terms of Service ( https://play.google.com/intl/en-US_us/about/play-terms/index.html), and Privacy Policy ( http://www.google.com/policies/privacy/) to use this product. User consents to a mandatory software update at set-up and such other additional updates that may be required in the future by Google and/or Sony. User must connect to a Google Account to use certain advertised features, including voice to activate linked apps, and install certain apps and operating software during setup. Use of this product without connecting to a Google Account allows only basic features and certain apps. Features and specifications are subject to change without notice. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services, content, operating system, and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted, or discontinued at any time and may require fees, registration, and credit card information. Apps must be compatible with this product. App availability varies by region and device.

11 Purchase an eligible TV and register for SONY PICTURES CORE™ by February 23, 2025 to be eligible for promotion offers. Available movies subject to change. Terms and conditions apply, for full details see https://www.sony.net/bravia-core. Network services, content, and operating system and software of product may be subject to separate or third-party terms and conditions and changed, interrupted, or discontinued at any time and may require fees, registration, and credit card information.

12 Dolby Vision and Atmos content compatible with streaming services or compatible content device connected via HDMI input (sold separately).

13 To activate Auto HDR Tone Mapping, must enable feature when pairing PS5 to the TV for the first time; or will need to perform factory reset on PS5 and enable the feature during initial setup. Auto Genre Picture Mode works when Auto Picture Mode on the TV is set to ON. Both features are supported only when PS5 and TV are directly connected, or via compatible Sony soundbar. Applicable TV models: Z9K, A95K, A95L, A80K, A80L, XR80B, X95K, X95L, XR90B, X93L, XR70B, X90K, X90L, X85K, S30B, X80K

14 BRAVIA 9, 8 and 7 only

15 Game title supporting VRR and/or 4K/120fps required. VRR results may vary depending on the game you're playing. If enabling VR results in any unexpected visual effects, you can turn it off at any time.

16 Actual look may differ depending on TV size and type of cables used. Applicable soundbar models when the TV stand is set to inside raised position: BRAVIA Theater Bar 9, BRAVIA Theater Bar 8.

17 Upscaled, simulated and enhanced 4K images will vary based on source content.

18 The look and features available through the Eco Dashboard vary by model. Power consumption is an approximate value and may differ from the actual value.

19 SORPLAS: Sustainable Oriented Recycled Plastic.

20 In BRAVIA 9 and 8. SORPLAS™ may not be used for parts depending on the time of production.

21 Depending on model and size.

22 May not be used for parts depending on the time of production. 

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