Adobe Advances 3D, Immersive and Metaverse Experiences With New Products
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Adobe Advances 3D, Immersive and Metaverse Experiences With New Products

LOS ANGELES — (BUSINESS WIRE) — October 18, 2022 — Today, Adobe (Nasdaq: ADBE) announced new innovations across its industry-leading Substance 3D tools, empowering creators and brands with an end-to-end solution capable of creating standalone 3D content and metaverse-ready immersive experiences. The full Substance 3D portfolio caters to the needs of both experienced 3D creators and 2D creatives looking to add a new dimension to their work. Additionally, Adobe announced that it will bring Substance 3D tools to Meta’s Quest platform to build and share immersive 3D content while Meta will equip its users with Adobe’s powerful, easy-to-use 3D creation tools.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20221018005671/en/

Substance 3D Sampler has been enhanced with an all-new 3D Capture capability, using photogrammetry technology to produce 3D models directly from real-life images – a significant time-saver for creatives interested in creating compelling 3D content. Substance 3D Modeler, which is designed to make sculpting 3D objects and scenes easy and intuitive, is now generally available to users. Adobe also debuted a new Substance 3D Sustainability Calculator to reduce the carbon emissions and resources consumed by traditional product photoshoots.

“Brand investments in 3D and immersive content creation capabilities have skyrocketed over the past year,” said Sebastien Deguy, vice president and head of 3D and metaverse at Adobe. “At Adobe, our mission is to support creatives and brands as they transition into new mediums, including immersive experiences, and the new features we’re delivering today make creating 3D content easier and more accessible than ever.”

Enhancements to the Substance 3D Collection announced today include:

3D and the Metaverse: The New Frontier of the Connected World

Today, the vast majority of gaming companies – including global publishers Activision, Electronic Arts, Microsoft and Ubisoft – are using Substance to create immersive gaming experiences. Leading developers Epic Games, NVIDIA and Roblox are using Substance 3D tools to prototype and deploy early metaverse experiences.

In addition, Adobe and Meta are collaborating to integrate Substance 3D Modeler and a forthcoming collaborative review app directly into Meta’s Quest platform, empowering everyone to build and share immersive 3D content and experiences while using Meta Quest virtual reality headsets. Bringing Substance 3D Modeler to Meta Quest Pro and Quest 2 devices will kick off a multi-year commitment to bring more of Adobe Substance 3D’s technology to Meta Quest owners including new document productivity workflows in virtual reality.

As brands across industries boost their investments in 3D content to become metaverse-ready, the 3D industry is expected to reach over $200 billion by 2026. Adobe Creative Cloud and Substance tools are already powering immersive experiences across entertainment, automotive, retail and other industries, including brands from HUGO BOSS AG and Ben & Jerry’s to The Coca-Cola Company and Mizuno. Fueling this transformation with education and tools, Adobe has partnered with schools on 3D and immersive curricula, including the ArtCenter College of Design in California, and the RUBIKA DESIGN Valenciennes Design School in France.

During Adobe MAX 2022’s Sneaks, Adobe will preview a collection of cutting-edge 3D and immersive tools currently under development, including:

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