Best Horror TV Spot
Crimson Peak "Blood", Universal, AV Squad
The Boy "Rhyme", STX Entertainment, AV Squad
The Conjuring 2 "Close", New Line Cinema, Buddha Jones
The Visit "Yahtzee", Universal, Vibe Creative Inc
The Witch "Life", A24, Vibe Creative Inc

Best Independent TV Spot
Me and Earl and the Dying Girl "This is Me", Fox Searchlight, Workshop Creative
Race "Running", Focus Features, AV Squad
Southpaw "Everything", The Weinstein Company, Buddha Jones
The Hateful Eight "Last Shot", Weinstein Co., IGNITION
Youth "Sounds", Fox Searchlight, InSync + BemisBalkind

Best Music TV Spot
Black Mass "Notorious", Warner Bros., Aspect
Mission Impossible Rogue Nation "Fate Alt Rev.", Paramount Pictures, Trailer Park, Inc
Straight Outta Compton "Compton/BET", Universal Pictures, Motive Creative
The Hunger Games: Mockingjay, Part 2 "Deep In The Meadow", Lionsgate Home Entertainment, Tiny Hero
Youth "Music & Cinema", Fox Searchlight, InSync + BemisBalkind

Best Original Score TV Spot
Alice Through the Looking Glass "Grammys", Walt Disney Pictures, Motive Creative
Steve Jobs "Only One Cursor", Universal Pictures, Motive
The Jungle Book "Legend", Disney, Create Advertising Group
The Lazarus Effect "Too Late", Relativity, Fishbowl Films
Zootopia "Try Everything Voice 3 Days - IMAX", Disney, Trailer Park, Inc.

Best Romance TV Spot
BROOKLYN "Looking Review", Fox Searchlight, Create Advertising Group
From The Madding Crowd "Dangerous", Fox Searchlight, Create Advertising Group
Me Before You "Live", Warner Bros., Aspect
The Choice "Travis Story", Lionsgate, Seismic
The Danish Girl "True Love", Focus Features, Motive Creative

Best Sound Editing in a TV Spot
Black Mass "Bridge Review", Warner Bros., Wild Card
Mad Max: Fury Road "The Future", Warner Bros., Buddha Jones
Sicario "Weapon", Lionsgate, AV Squad
The Witch "Paranoia", A24, AV Squad
Youth "Sounds", Fox Searchlight, InSync + BemisBalkind

Best Summer Blockbuster TV Spot
Captain America: Civil War "Rivals", Marvel/Disney, mOcean
Independence Day: Resurgence "Anthem", 20th Century Fox, Wild Card
Jason Bourne "Event", Universal, Universal Creative
Mission: Impossible Rogue Nation "LIVE OBSTACLE COURSE", Paramount Pictures, Grandesign

Best Teaser TV Spot
Ballers Season 2 "Teaser", HBO, AV Squad
Batman V Superman: Dawn of Justice "Gotham TV", Warner Bros., jenn and steve
Independence Day: Resurgence "Anthem", 20th Century Fox, Wild Card
Jessica Jones "It's Time", Netflix, Aspect
Steve Jobs "Only One Cursor", Universal Pictures, Motive Creative

Best Thriller TV Spot
10 Cloverfield Lane "Be Prepared", Paramount, Concept Arts
Black Mass "Listen", Warner Bros., Buddha Jones
Black Mass "Bridge Review", Warner Bros., Wild Card
Sicario "Big Welcome", Lionsgate, AV Squad
Triple 9 "Vicious", Open Road, Aspect

Best Video Game TV Spot
Fallout 4 ""The Wanderer" TV Spot", Bethesda Softworks & Bethesda Game Studios, gnet
MLB The Show 15 "Americana", San Diego Studios, WWS Creative
Rise of the Tomb Raider "Legend Within" TV Spot "Legend Within TV Spot", Xbox & Crystal Dynamics, gnet
Uncharted 4 "Man Behind The Treasure", Naughty Dog, WWS Creative

Best Voice Over TV Spot
Hail, Caesar! "Secret", Universal Pictures, Motive Creative
Me and Earl and the Dying Girl "The Story", Fox Searchlight, Workshop Creative
MINIONS "Came From", Universal Pictures, Motive Creative
The Boy "Rhyme", STX Entertainment, AV Squad
Zoolander 2 "Perfect Fight Rev", Paramount Pictures, Workshop Creative

Golden Fleece TV Spot
Fifty Shades of Black "Book Club", Open Road, Comedy Central
Fifty Shades of Black "Shadiest", Open Road, Rogue Planet
The Brothers Grimsby "Keynote Unveiling", Sony Pictures, Comedy Central
The Stranger "TV Promo", IFC Midnight, StuartOrtiz.com
Warcraft "Epic", Universal, Universal Creative

Most Original TV Spot
Alice In Wonderland: Through The Looking Glass "Daylight", Disney, mOcean
A Very Murray Christmas "Time Life Trailer", Netflix, TRANSIT
Steve Jobs "Only One Cursor", Universal Pictures, Motive
Zoolander 2 "Number 2", Paramount Pictures, Workshop Creative
Zootopia "Oscar Review", Disney, Trailer Park, Inc.

Innovative

Best Pre-Show Advertising for a Brand
LG G4, A Day In the Life, Screenvision Studios, 40 Foot Solutions
Ford Edge, Technically Speaking, Screenvision Studios, 40 Foot Solutions
Zootopia "Popcorn Club", Disney, Trailer Park, Inc.

Best Radio Spots
Inside Out "Worlds Radio", Disney, Trailer Park, Inc.
Inside Out "AA Radio ", Disney-Pixar, Trailer Park, Inc.
Ride Along 2 "Universal Claim Radio", Universal, Universal Creative
Sicario "Cross The Line", Roadshow Films, The Trace House

Best Vine/Insta
Victor Frankenstein "Eyeball", 20th Century Fox, Buddha Jones
Vinyl "Instagram Teaser", Paramount, Concept Arts

Best Viral Campaign
Deadpool "The Gift of Deadpool", 20th Century Fox, Viacom Velocity
Mission: Impossible Rogue Nation "LIVE OBSTACLE COURSE", Paramount Pictures, Grandesign Paranormal Activity Ghost Dimension "The Ghost Dimension HAUNTED OPEN HOUSE", Paramount Pictures, Grandesign
Scouts Guide to the Zombie Apocalypse "Strip Club Surprise", Paramount Pictures, M3 Creative
THE MARTIAN "The Right Stuff", 20th Century Fox, Wild Card

Most Innovative Advertising for a Brand/Product
Batman vs Superman: Dawn of Justice "Fly to Metropolis / Fly to Gotham", Warner Bros., Jax
Deadpool "Mike's Harder Lemonade "Get Harder"", 20th Century Fox, The Refinery AV
Disney Movies Anywhere "DMA / Key Benefits (HE) Connect / Microsoft", Disney, Trailer Park, Inc.
Playstation "Flow Innovation", Sony Computer Entertainment Europe, Create Advertising London
Volvo Test Drive Screen "Volvo XC90 Test Drive Volvo Interactive", Screenvision Studios, 40 Foot Solutions

Most Innovative Advertising for a Feature Film