Geolocation Leader Converts GPS-Obtained Latitude/Longitude Coordinates from Mobile Devices to Useful, Relevant Information for Marketers
LONDON — (BUSINESS WIRE) — August 18, 2015 — In order to get the most out of geotargeted campaigns, marketers need relevant, real-time location-based data to help create a smoother customer journey. With that in mind, Digital Element has introduced GeoMprint, a new reverse geocoding solution targeted at mobile device traffic.
Offered as a web service, GeoMprint takes GPS-obtained latitude/longitude coordinates and converts that data into more useful geographic information such as ZIP/postcodes, cities, regions, etc. for businesses. This allows mobile users to automatically receive more localised content, messages, advertising and promotions. Unlike other solutions, GeoMprint does not involve any contingencies that require a map to be used in tandem with the geolocation data output. GeoMprint also does not restrict the number of queries.
“The profusion of mobile devices continues to allow us to creatively engage with consumers in unique ways,” said Rob Friedman, executive vice president, Digital Element. “Users accessing mobile websites are more likely seeking information or wanting to take action immediately, so companies are constantly challenged to create a more relevant, point-in-time experience. On their own, GPS coordinates mean little to companies, but the wealth of geolocation information that can be gleaned from that data is very beneficial for marketing and other business purposes.”
Without reverse geocoding, when mobile users opt in to location-based services (in app) or share their locations (mobile web), the latitude/longitude coordinates are the only pieces of information returned which essentially amount to numbers and decimals. With GeoMprint, those coordinates are automatically converted into more expanded, understandable, and useful geolocation data that can be applied to targeted advertising, content localisation, geographic rights management, fraud prevention, and more.
“Digital Element developed GeoMprint with today’s businesses in mind and is leveraging its more than 15 years of leadership in the geolocation space to bring to market yet another cost-effective, accurate and reliable solution that addresses evolving needs in the mobile space,” said Friedman. “We listened to clients who were asking for consistency in geographic responses when targeting users across devices. Combining our new GeoMprint offering with our flagship NetAcuity solutions lets us deliver multi-pronged location strategies that enable brands to reach more connected consumers in relevant ways.”
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About Digital Element
Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiativesâ�•from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localise content, enhance analytics, and manage content rights as well as detect and prevent fraud. Visit http://www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on LinkedIn and Twitter @DigitalElement then like us on Facebook. Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.
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