Breakdown of Mobile Gamers by Gender - Male and Female
(includes corresponding Graph/Chart) II-29
Mobile Internet - The Backbone of Mobile Gaming II-29
Table 28: Worldwide Mobile Internet Traffic (2008-2010) (In
terabyte (TB)/month) (includes corresponding Graph/Chart) II-30

Table 29: Worldwide Mobile Data Traffic by Application
(2013, 2015 & 2018) - Percentage Share Breakdown of Monthly
Data Traffic Volume for Data, File Sharing, M2M, and Video
(includes corresponding Graph/Chart) II-31

Table 30: Worldwide Mobile Data Traffic by Device Type
(2013, 2015 & 2018) - Percentage Share Breakdown of Monthly
Data Traffic Volume for Laptops, Non-Smartphones,
Smartphones, Tablets, and Others (includes corresponding
Graph/Chart) II-32
Cloud Technology: Optimally Positioned to Provide Online &
Wireless Gaming Experience II-32
Cloud Gaming: An Emerging Platform for Games Distribution II-33
Key Benefits of Cloud Technology that are Expected to Boost
Internet Gaming Platforms II-33
Economic Benefits II-33
Extreme Scalability II-34
Ubiquity II-34
Data Management Concerns Outsourced II-35
Cloud Insurance Shields from Losses II-35
Remote Access: The Real Flavor of Cloud Gaming II-35
Mobile Cloud-Gaming - The New Paradigm II-35
Softening Prices Increases Number of Gamers - Bodes Well for
the Market II-36
Developments at Hardware & Content Level Boosts Opportunities
for Video Games Software II-36
Physical and Digital Crossover Adds New Dimension to Video
Gaming II-37
Video Games with Motion Control Keeps Players Glued II-37
3D Gaming Titles Soar in Demand II-37
Table 31: World Market for Stereoscopic 3D Screens (2018P):
Percentage Share Breakdown of Volume Shipments by End-Use
Application (includes corresponding Graph/Chart) II-38
Biotic Video Games to Make Games More Lifelike II-38
Developers Prefer RPG-like, Built-in Features II-38
Advancements in HTML5 - A Major Boost for Mobile Games II-39
NFC Technology Increases Adoption of Wireless Multi-Player Games II-39
Ability to Accept User Driven Changes Increases User Involvement II-39
Convergence & Improved Network Capability: Crucibles for Success II-40
Blurring Boarders Extend Huge Opportunity for Developers II-40
Micro Gaming Studios & Independent Developers Finally See
Their Efforts Get Rewarded II-40
A Peek into Challenges in Store II-41
Rising Game Development Costs Jeopardizes Developers'
Profitability II-41
Table 32: Video Game Development Scenario: Average
Expenditure, Team Size and No. of Days by Platform (includes
corresponding Graph/Chart) II-42

Table 33: Global Video Game Market (2012): Percentage Share
Breakdown of Project Budgets by Platform (includes
corresponding Graph/Chart) II-42

Table 34: Global Video Games Market (2013): Anatomy of
US$100 Video Game (includes corresponding Graph/Chart) II-43
Aggressive Marketing Strategies Make Gamers Uncomfortable II-43
Reselling Hurts New Title Purchases II-44
Software Piracy Takes the Wind Out of the Market's Sails II-44
Negative Publicity Over Violent Video Games Blemishes
Business Opportunities II-45
Lack of Skilled Workforce Hurting New Product Development
Initiatives II-45
Challenges to Reckon With for Online Games II-45
Free-to-Play Games - A Major Threat for Paid Online &
Wireless Gaming Titles II-46
Competition II-46
Consolidation Blows in the Wind II-46
A Look into the M&A Activity Recorded in 2013 II-46
Comparatively Low Entry Barriers Invite Scores of New
Companies in Mobile Gaming Market II-47
Even Non-Gaming Enterprises Join the Fray II-47
Table 35: Global Mobile Games Market (2013): Percentage
Share Breakdown of Revenue by leading Players (includes
corresponding Graph/Chart) II-48
Outsourcing: An Antidote to the Predicament II-48
Leading Game Development Studios II-48
Top Video Game Titles for All the Platforms in 2013 II-49
Top Video Game Titles for iPhone in 2013 II-50
Top Video Game Titles for PC in 2013 II-51
Top Video Game Titles for PS3 in 2013 II-51
Top Video Game Titles for Wii U in 2013 II-52
Top Video Game Titles for Xbox One in 2013 II-52
Top Video Game Titles for Xbox 360 in 2013 II-53
Top Video Game Titles for Facebook in 2013 II-53

3. PRODUCT OVERVIEW II-54
Video Games: A Primer II-54
Video Games Software: A Definition II-54
A Look into the Past & Recent Software Distribution Platforms II-54
Online Downloads II-54
DVDs II-55
CDs II-55
CD-ROMs II-55
Cartridges II-55
Video Games Software: Classification By Gaming Platform II-56
Console Games Software II-56
Handheld Games Software II-56
PC Games Software (Excluding Online Games) II-56
Online Games II-57
MMORPG (Massively Multiplayer Online Role Playing Game) II-57
Perpetual State Worlds (PSW) II-57
Wireless Games Software II-58
Video Games Software: Classification By Game Genres II-58
Adventure/Role-Playing II-58
Action II-58
Fighting/Combat Game II-58
First-Person Shooter Games II-58
Sports II-58
Simulations II-59
Strategy Games II-59
Miscellaneous/Other II-59
Rhythm/Action II-59
Platformer II-59
Puzzle II-59
Racing/Flying II-59
The Eighth Generation of Video Game Consoles - An Overview II-59
A Glance at Key Specifications II-60
Wii U II-61
PlayStation 4 II-61
Xbox One II-61
Other Home Video Game Consoles Released in the Recent Past II-61
Upcoming Home Video Game Consoles II-61

4. PROCESS OVERVIEW II-62
Existing Model II-62
Design II-62
Development II-62
In-house Developers II-62
Third Party Developers II-63
Independent Developers II-63
Publishing II-63
Distribution II-64
Retail II-64
Existing Value Chain Model II-64
Emerging Models II-65
A Typical Model of Emerging Value Chain II-65

5. REGULATORY FRAMEWORK II-66
Recreational Software Advisory Council (RSAC) II-66
Entertainment Software Ratings Board (ESRB) II-66
Pan European Games Information (PEGI) II-67

6. PRODUCT LAUNCHES/DEVELOPMENTS II-68
Activision and Hasbro Unveils TRANSFORMERS™: RISE OF THE DARK
SPARK a™ Video Game II-68
PopCap Games Unveils Peggle™ 2 for Xbox 360 II-68
Konami Digital Entertainment Announces Worldwide Release of
METAL GEAR SOLID V: GROUND ZEROES II-68
505 Games and Overkill Launch PAYDAY 2 II-68
Microsoft Introduces Xbox One II-69
Sony Computer Entertainment Unveils PlayStation®4 for Gamers II-69
Nintendo to Unveil the New PAX Prime Series of Videogames II-69
Plexus Games Launches RunicSorcerer for iPad II-70
Trion Launches Defiance™ Globally II-70
Genesis Gaming Introduces Arabian Caravan II-71
The LEGO Group, TT Games and Warner Bros. Interactive
Entertainment Launch LEGO® The Hobbit II-71
DC Entertainment and Warner Bros. Interactive Entertainment
Launch Batman: Arkham Origins II-71
Valve Launches SteamOS PC Gaming Platform II-72
SplitmediaLabs Releases XSplit Broadcaster 1.2 II-72
Smart Media Launches Online Game Bubble King II-72
LP and Kuuluu Collaborate to Launch LP Recharge II-73
Valve Launches Steam Family Sharing II-73
Rescue Service and Vaughan Fire Introduce Novel 3D Animation
Video Game II-73
Trion Worlds Unveils Defiance™ II-74
Pokemon to Launch Pokemon Y and Pokemon X II-74
505 Games and Overkill Roll Out Payday 2 II-74
2K Sports Announces the Launch of NBA® 2K13 II-75
Ubisoft and IGN Collaborate to Introduce ShootMania Storm II-75
Nintendo Unveils Xenoblade Chronicles for Wii II-75
Majesco Rolls Out Hello Kitty® for Nintendo 3DS™ II-75
Disney Interactive Media Group to Launch "Brave: The Video Game" II-76
Intergi Introduces Game Distribution and In-game Video AD
Solution II-76
Ankama Launches FLY'N II-77
PopCap Games to Unveil Zuma's Revenge for Xbox 360® II-77
Kickstarter.com Launches Orbital Blaster II-77
THQ and Machinima Launch Nexuiz PC II-77
THQ Unveils WWE® WrestleFest™ II-78

7. RECENT INDUSTRY ACTIVITY II-79
Tetris® and Ubisoft® to Offer Tetris Franchise on Sony
PlayStation®4 II-79
Sega to Split Index Corporation into Index and Atlus II-79
Facebook to Takeover Oculus II-79
iWin Acquires Certain Assets of Oberon Media II-79
Vivendi Divests Majority Stake in Activision Blizzard II-79
Electronic Arts Signs Licensing Agreement with The Walt Disney
Company II-80
Wargaming.net Acquires GPG II-80
Koch Media/Deep Silver Takes Over Metro, Saints Row and Volition II-80
Hasbro Enters into a Licensing Agreement with Electronic Arts II-81
RealNetworks Acquires Slingo II-81
Scarab Entertainment and Razor USA form Partnership II-81
Xseed Takes Over Atlus Online II-82
AMD Enters into New Game Developer Partnerships for Mantle II-82
SCEI Unveils PS Store for PSM II-82
Sega Sammy Holdings Takes Over Index II-82
NAMCO BANDAI Games and Little Orbit® Expand Distribution
Agreement II-83
Stardock Takes Over Atari's Star Control PC Game II-83
CiiNOW Partners with Metaboli II-83
Bigben Interactive Acquires FIA WRC License II-84
CiiNOW and GAME Ink Partnership Agreement II-84