Apple and Google Each Worth More Than USD $100 Billon on

Apple and Google Each Worth More Than USD $100 Billon on Interbrand’s 15th Annual Best Global Brands Report

Best Global Brands 2014 Website

Detailed brand profiles, thought leadership articles, interactive charts, and interviews with brand leaders from around the world are available at bestglobalbrands.com.


Interbrand’s 2014 Best Global Brands
2014 RANK	2013 RANK	BRAND	SECTOR	2014 BRAND VALUE (USD $billion)	% CHANGE IN BRAND VALUE
1	1	Apple	Technology	118.863	21%
2	2	Google	Technology	107.439	15%
3	3	Coca-Cola	Beverages	81.563	3%
4	4	IBM	Business Services	72.244	-8%
5	5	Microsoft	Technology	61.154	3%
6	6	GE	Diversified	45.480	-3%
7	8	Samsung	Technology	45.462	15%
8	10	Toyota	Automotive	42.392	20%
9	7	McDonald’s	Restaurants	42.254	1%
10	11	Mercedes-Benz	Automotive	34.338	8%
11	12	BMW	Automotive	34.214	7%
12	9	Intel	Technology	34.153	-8%
13	14	Disney	Media	32.223	14%
14	13	Cisco	Technology	30.936	6%
15	19	Amazon	Retail	29.478	25%
16	18	Oracle	Technology	25.980	8%
17	15	HP	Technology	23.758	-8%
18	16	Gillette	FMCG	22.845	-9%
19	17	Louis Vuitton	Luxury	22.552	-9%
20	20	Honda	Automotive	21.673	17%
21	21	H&M	Apparel	21.083	16%
22	24	Nike	Sporting Goods	19.875	16%
23	23	American Express	Financial Services	19.510	11%
24	22	Pepsi	Beverages	19.119	7%
25	25	SAP	Technology	17.340	4%
26	26	IKEA	Retail	15.885	15%
27	27	UPS	Transportation	14.470	5%
28	28	eBay	Retail	14.358	9%
29	52	Facebook	Technology	14.349	86%
30	29	Pampers	FMCG	14.078	8%
31	34	Volkswagen	Automotive	13.716	23%
32	30	Kellogg’s	FMCG	13.442	4%
33	32	HSBC	Financial Services	13.142	8%
34	31	Budweiser	Alcohol	13.024	3%
35	33	J.P. Morgan	Financial Services	12.456	9%
36	36	Zara	Apparel	12.126	12%
37	35	Canon	Electronics	11.702	6%
38	37	Nescafe	Beverages	11.406	7%
39	42	Ford	Automotive	10.876	18%
40	43	Hyundai	Automotive	10.409	16%
41	38	Gucci	Luxury	10.385	2%
42	40	Philips	Electronics	10.264	5%
43	39	L’Oréal	FMCG	10.162	3%
44	41	Accenture	Business Services	9.882	4%
45	51	Audi	Automotive	9.831	27%
46	54	Hermès	Luxury	8.977	18%
47	44	Goldman Sachs	Financial Services	8.758	3%
48	48	Citi	Financial Services	8.737	10%
49	45	Siemens	Diversified	8.672	2%
50	50	Colgate	FMCG	8.215	5%
51	49	Danone	FMCG	8.205	3%
52	46	Sony	Electronics	8.133	-3%
53	59	AXA	Financial Services	8.120	14%
54	56	Nestlé	FMCG	8.000	6%
55	63	Allianz	Financial Services	7.702	15%
56	65	Nissan	Automotive	7.623	23%
57	47	Thomson Reuters	Media	7.472	-8%
58	60	Cartier	Luxury	7.449	8%
59	55	adidas	Sporting Goods	7.378	-2%
60	64	Porsche	Automotive	7.171	11%
61	58	Caterpillar	Diversified	6.812	-4%
62	62	Xerox	Business Services	6.641	-2%
63	71	Morgan Stanley	Financial Services	6.334	11%
64	68	Panasonic	Electronics	6.303	8%
65	73	Shell	Energy	6.288	14%
66	76	3M	Diversified	6.177	14%
67	70	Discovery	Media	6.143	7%
68	66	KFC	Restaurants	6.059	-2%
69	74	Visa	Financial Services	5.998	10%
70	72	Prada	Luxury	5.977	7%
71	75	Tiffany & Co.	Luxury	5.936	9%
72	69	Sprite	Beverages	5.646	-3%
73	77	Burberry	Luxury	5.594	8%
74	83	Kia	Automotive	5.396	15%
75	84	Santander	Financial Services	5.382	16%
76	91	Starbucks	Restaurants	5.382	22%
77	79	Adobe	Technology	5.333	9%
78	81	Johnson & Johnson	FMCG	5.194	9%
79	80	John Deere	Diversified	5.124	5%
80	78	MTV	Media	5.102	2%
81	N/A	DHL	Transportation	5.084	NEW
82	89	Chevrolet	Automotive	5.036	10%
83	88	Ralph Lauren	Apparel	4.979	9%
84	85	Duracell	FMCG	4.935	6%
85	86	Jack Daniel’s	Alcohol	4.884	5%
86	82	Johnnie Walker	Alcohol	4.842	2%
87	96	Harley-Davidson	Automotive	4.772	13%
88	97	MasterCard	Financial Services	4.758	13%
89	90	Kleenex	FMCG	4.643	5%
90	95	Smirnoff	Alcohol	4.609	8%
91	N/A	Land Rover	Automotive	4.473	NEW
92	N/A	FedEx	Transportation	4.414	NEW
93	93	Corona	Alcohol	4.387	3%
94	N/A	Huawei	Technology	4.313	NEW
95	92	Heineken	Alcohol	4.221	-3%
96	94	Pizza Hut	Restaurants	4.196	-2%
97	N/A	Hugo Boss	Apparel	4.143	NEW
98	57	Nokia	Technology	4.138	-44%
99	100	Gap	Apparel	4.122	5%
100	67	Nintendo	Electronics	4.103	-33%

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