Sustainable Minds® LCA software responds to Australian demand

Cambridge, MA - March 16, 2011 - Sustainable Minds today announced a partnership with Melbourne-based environmental consultancy, Eco Innovators, to bring Sustainable Minds Life Cycle Assessment (LCA) software to Australian product manufacturers, designers, educational institutes and sustainability consultancies to meet the growing demand for product environmental performance information.

With the impending tax on carbon and the increased authority of the Australian Competition and Consumer Commission (ACCC) to prosecute false environmental claims, Australian manufacturers are looking to credibly measure and manage the environmental performance of their products.

Director of Eco Innovators, Leyla Acaroglu, recent Melbourne Design Award recipient, was responsible for the development of one of the first simplified online LCA tools - Greenfly. "I have had a great deal of experience with designing tools and resources to assist designers in integrating sustainability into product development, and for me, Sustainable Minds LCA software is the best on the market for supporting designers, manufacturers and product developers in understanding and reducing the life cycle impacts of their products."

Leading Australian LCA practitioner Tim Grant of Life Cycle Strategies welcomes the introduction. "This software expands the reach of life cycle assessment to a broader audience of non-LCA specialists, getting it closer to where decisions are made, and supporting everyday design choices."

"It's the optimal partnership for Sustainable Minds in Australia," stated Terry Swack, CEO and founder of Sustainable Minds. "Leyla brings deep expertise in both ecodesign practice and using LCA software in product development. This partnership allows us to access a new market, as well as develop compelling web-based education and training programs which will be available globally."  

For Sustainable Minds subscription information in Australia and New Zealand visit: http://www.sustainableminds.com.au

About Sustainable Minds

Sustainable Minds, LLC is dedicated to operationalizing environmental performance in mainstream product development and manufacturing in an understandable, empowering and credible way. Sustainable Minds is the first on-demand, Web-based software and information service providing a comprehensive system for companies to estimate, evaluate and track their products' lifecycle environmental performance -- and to enable rapid iteration and comparison of product concepts in early stage design in a collaborative, learning work space. Easy to understand and use, it is affordable for small and large manufacturers, consultancies and educational institutions, globally, to develop skills and knowledge to grow revenue and markets through greener product innovation. Customers include Yakima, Crown Equipment Corp., Shaw Industries, Xerox, Masco, LUNAR, Bressler Group, Smart Design, Presidio Graduate School, Saint Louis University. More information about Sustainable Minds, founded in 2007 and headquartered in Cambridge Massachusetts, can be found at http://www.sustainableminds.com.

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© 2009-2011, Sustainable Minds and sustainableminds.com are registered trademarks of Sustainable Minds, LLC.

For more information, contact:

Terry Swack, CEO and Founder

Sustainable Minds, LLC

One Broadway

Cambridge, MA 02140

617-401-2269

www.sustainableminds.com

Email Contact

About Eco Innovators

Eco Innovators is a leading Australian provider of LCA and ecodesign consultancy and training services to the design and product development industries. The company's expertise is identifying opportunities for environmental and economic efficiency through the use of best practice approaches. Eco Innovators provides a range of tailored business consultancy services in environmental sustainability in all business activities, product design, production and consumption. Clients include leading government agencies, industry associations, design consultancies and in-house design groups.Eco Innovators is also acclaimed for its communication and engagement projects, including the award-winning The Secret Life of Things animation [http://www.thesecretlifeofthings.com] and a soon to be released myth-busting sustainability iPhone app.

For more information, contact:

Leyla Acaroglu, Director

Eco Innovators

Suite 12, Level 11

125 Swanston Street

Melbourne 3000

+61 (3) 8669 2046 (Australia) 

leyla@ecoinnovators.com.au

www.ecoinnovators.com.au