Redlands, California—January 25, 2011—Variables from Esri's Updated Demographics (2010/2015) data are now available from the Windows Azure Marketplace DataMarket. Demographic data categories such as population, income, and households enable market analysts to accurately research small areas and make better, more informed decisions.

Developed with industry-leading, benchmarked methodologies, Esri's Updated Demographics data identifies areas of high unemployment, activity in the housing market, rising vacancy rates, reduced consumer spending, changes in income, and increased population diversity. The data variables ensure that analysts can conduct their research with the most accurate information available, particularly for fast-changing areas.

Esri created Updated Demographics data to give market analysts the most accurate small-area analysis at any geographic level. The accuracy of this data helped Esri identify the beginning of the bursting housing bubble and subprime mortgage crisis a full two years before the market collapsed.

"Esri pays close attention to economic and social trends and how they influence the needs of businesses, consumers, and citizens," says Lynn Wombold, chief demographer and manager for data development at Esri. "The challenge of the current market underscores the importance of using accurate information for analyses."

ArcGIS technology used in the Windows Azure Marketplace DataMarket is based on ArcGIS API for Silverlight.

For more information, visit esri.com/azure/datamarket. For more information about Esri's Updated Demographics, visit esri.com/demographicdata.

About Esri

Since 1969, Esri has been giving customers around the world the power to think and plan geographically. The market leader in geographic information system (GIS) technology, Esri software is used in more than 300,000 organizations worldwide including each of the 200 largest cities in the United States, most national governments, more than two-thirds of Fortune 500 companies, and more than 7,000 colleges and universities. Esri applications, running on more than one million desktops and thousands of web and enterprise servers, provide the backbone for the world's mapping and spatial analysis. Esri is the only vendor that provides complete technical solutions for desktop, mobile, server, and Internet platforms. Visit us at esri.com/news.


Contact :-
Matthew DeMeritt,
Esri
Tel.: 909-793-2853, extension 1-2930
E-mail: Email Contact