LONDON, 26 January, 2011 - Telmap, the original pioneers in mobile location-based services, today announces the inaugural edition of Telmap Metrics Report, a quarterly report looking at local search, mapping and navigation usage and activity conducted through Telmap based solutions.

Telmap, who is a world leader in mobile location-based services, provides white-label, fully hosted and managed LBS to over 26 mobile operators globally. As such, Telmap has a broad perspective and vast knowledge that when viewed collectively can be beneficial to the LBS industry in general and for location-based advertising specifically, as it provides valuable insights to advertisers.

The first report summarizes the fourth quarter of 2010 (October-December). As of the end of the fourth quarter, Telmap users show a truly global footprint, navigating in more than 100 countries, through more than 400 million kilometres, which is equivalent to approximately 567 trips to the moon and back or 10,023 trips around the world, in just one quarter. During Q3, 2010, that naturally included summer travels, Telmap users navigated through more than 0.5 billion kilometres!

Some of the most popular search terms include IKEA, gas, cinema and hospitals, while the popular points of interest (POI) categories include restaurants, shopping, gas stations and hospitals, indicating that people use Telmap based solutions to search, map and navigate to many of their day-to-day destinations and activities.

"Telmap sees openness as an important pillar of its market leadership strategy. We have decided to introduce the report in order to provide and share some insights with the industry's movers, shakers and influencers, so we can all work together on making location-based services a growing and prosperous industry", said Motti Kushnir, Telmap CMO.

The report will be published on a quarterly basis and will be available for download on www.telmap.com, where you will be able to register to be notified whenever a new edition of the report is available.