International 3D Society Names Panasonic Wheatstone Award Winner

LOS ANGELES — (BUSINESS WIRE) — September 29, 2010 — The International 3D Society announced today that Panasonic Corporation will be the 2010 recipient of its prestigious Charles Wheatstone Award.

The Wheatstone Award named for inventor Charles Wheatstone, who invented the Stereoscope in 1838 in England, was also a noted advocate and educator about stereoscopic vision and imaging. In recognition of their great contribution to increasing public knowledge about stereoscopy as a technical art and craft, the International 3D Society acknowledges Panasonic as an educational force for 3D in the 21st century. The Wheatstone Award will be formally presented to Panasonic at the 3D Technology Awards on Oct. 19 at Mann’s Chinese Theatre in Hollywood.

International 3D Society President Jim Chabin congratulated Panasonic on its achievement, and noted, “for serving as James Cameron’s technology partner for “Avatar,” to first developing Full HD 3D plasma home entertainment in 2008, to establishing the Advanced Authoring Center within Panasonic Hollywood Laboratory for collaboration with the industry on development of 3D Blu-ray in 2009, Panasonic has been a vital partner for 3D advocates. The Wheatstone award is the Society’s opportunity to recognize that effort.”

Joseph M. Taylor, Chairman & CEO, Panasonic Corporation of North America, expressed appreciation for the honor, stating, “Panasonic is pleased to be named the first recipient of the Wheatstone Award by the International 3D Society in recognition of our efforts worldwide to promote the innovation of stereoscopic Full HD 3D.”

The 3D Technology Awards Show will feature MasterImage digital 3D cinema system technology and passive glasses as well as NEC projectors and equipment. For more Awards information please visit www.international3dsociety.com/techawardsparticipation.html.

XpanD and Panasonic are Platinum Sponsors of the 3D Technology Awards Show. NEC Display Solutions and Texas Instruments are Gold Sponsors; Nvidia, In-Three and Quantel are Silver Sponsors. International 3D Society underwriters include Signature Sponsor XpanD and Founding Sponsors MasterImage 3D, Panasonic Hollywood Laboratory, The Walt Disney Studios, Pixar, DreamWorks Animation (DWA), Dolby Laboratories and IMAX; and Member Sponsors Discovery Communications, Autodesk and DirecTV.

About the International 3D Society

The International 3D Society is a community of 3D professionals dedicated to providing education and advancement of the art and technologies of stereoscopic 3D. In addition to the 3D Technology Awards, the organization hosts educational seminars, technology showcase events, and each February the 3D Creative Awards honoring significant work and recognizing groundbreaking achievement. The International 3D Society is open to individuals and organizations active in the medium’s ongoing evolution, creative advancement and consumer adoption. For more information, visit www.international3dsociety.com.

About Panasonic

Panasonic Corporation is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the company recorded consolidated net sales of 7.42 trillion yen (US$79.4 billion) for the year ended March 31, 2010. The company’s shares are listed on the Tokyo, Osaka, Nagoya and New York (NYSE: PC) stock exchanges. For more information on the company and the Panasonic brand, visit the company’s website at http://panasonic.net/.



Contact:

International 3D Society
Karen Tobin, 818-402-2134

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