July 08, 2010 -- SuperGeo Technologies establishes Store Site Selection System by SuperGIS Desktop to analyze the spatial data when choosing a new site. Buffer Analysis and Service Area Analysis are also applied to the further evaluation of suitable location and ideal customer shopping rate.

In recent years, the rapid development of chain stores has put each store in fierce competition. If a chain store is run at a wrong site where there are only a few target customers or there are too many stores providing similar services, it would waste time and money for the wrong investment.

Using SuperGIS Desktop, the powerful desktop GIS software developed by SuperGeo Technologies, Store Site Selection System not only helps store owners effectively select a suitable site, but save a bunch of money and resources doing field survey.

In this case, complete spatial data of stores are very important base for advanced analysis. SuperGIS Desktop assists users in recording the attribute data of existing stores in the survey area and displaying the positions of stores on the map.

In terms of analysis methods, Buffer and Service Area Analysis methods are applied in this case. Buffer is the method used to recognize and select the features located in or out of the area of buffer. Users can understand whether the selected sites are located in or out of the buffer zones of the existing stores to avoid the problem of overlapping customers.

On the other hand, Service Area Analysis provides service area and service accessibility of each store by considering the route length and driving time to get the most complete and precise analysis results.

It is very crucial to choose a suitable site. Instead of spending much time and money hiring people to do field survey, store owners can utilize GIS technologies as the best solution to analyze and select suitable store sites. The system can bring the maximum benefit for store owners to efficiently find the ideal locations with the least resources.

More information of Store Site Selection System is available at http://www.supergeotek.com/Library_2_201007.aspx
 
About SuperGeo
SuperGeo Technologies Inc. is a leading global provider of GIS software and solutions. Since the establishment, SuperGeo has dedicated to providing state-of-the-art geospatial technologies and comprehensive services for customers around the world. It is our vision to help users utilize geospatial technologies to create a better world.

SuperGeo software and applications have been spread over the world to be the backbone of the world’s mapping and spatial analysis. SuperGeo is the professional GIS vendor, providing GIS-related users with complete GIS solutions for desktop, mobile, server, and Internet platforms. More information about SuperGeo is available at www.supergeotek.com