Integrated Technology Platform Will Spatially Enable Vast Economy

ORANGE, Calif. — (BUSINESS WIRE) — March 24, 2010 — India’s largest GIS services provider, CE Info Systems, popularly known as MapmyIndia, today announced an exclusive partnership with Geographic Business Intelligence company Alteryx to spatially enable India’s BI data infrastructure. In support of MapmyIndia’s navigational networks and databases, the Alteryx technology platform will integrate strategic BI analytics into the company’s national system that’s exploding along with the Indian economy.

“Within India’s tremendous but fragmented markets and demographics, this system will deliver unprecedented analytic leverage across the country’s growing business and consumer sectors,” said Alteryx CEO and President Dean Stoecker. “The outsourcing boom, a young population and ascendant middle class have created a critical-mass BI and demographic opportunity for the many retail, food, telecom, financial and other global brands that are tapping into this emerging market.”

With one of the world’s most diverse economies, mass marketing approaches in India are problematic and sometimes ineffective. Reflecting this complexity, companies will offer hundreds of prices and service plans, often within the same geographic area. “Alteryx Web-based spatial analytics will complete the picture with MapmyIndia,” said Shivalik Prasad, MapmyIndia director. “Together, we’re bringing strategic vision, consumer insight and competitive advantage to our customers working in this challenging environment where brand loyalty is so difficult to achieve.”

The partnership will launch www.freedemographicsindia.com site utilizing MapmyIndia’s vast spatial data offerings and capabilities. The strategic alliance will function on multiple levels, with MapmyIndia serving not only as data supplier to Alteryx, but as exclusive distributor, systems integrator and authorized Alteryx training partner as well.

“The partnership’s objective is to cut through the Indian market’s layers of complexity for faster and more reliable geographic BI,” said Stoecker. “From this foundation, Alteryx and MapmyIndia will play a vital role in the marketing and distribution of emerging products and services.”

About CE Info Systems and MapmyIndia

CE Info Systems (P) Ltd., popularly known as MapmyIndia, a New Delhi-based ISO 9001-2008 Company founded in 1992, is India's leader in premium quality digital map data and consumer navigation services. Since 1994, through continuous field surveys and state-of-the-art mapping technology, the company has built its proprietary MapmyIndia Maps, the most comprehensive, accurate, robust and reliable navigable map dataset for all India. MapmyIndia is driving the Indian navigation industry by providing internet, mobile and in-car navigation products to end-consumers directly as well as in partnership with leading international and national players. The company has been providing GIS-based enterprise solutions to over 500 leading corporate and government organizations in every vertical. In 2004, MapmyIndia was short listed by NASSCOM as a showcase company for IT innovation in India. MapmyIndia maps and datasets have been field validated and authenticated by millions of users across Internet, mobile and automotive platforms.

About Alteryx

Solving business problems for nearly a quarter-million users worldwide, Alteryx is driving the global data revolution in Geographic Business Intelligence. Through smart, extensible solutions from the desktop to the Web, the Alteryx software platform delivers the fastest, most comprehensive consumer, business and market insights to the Fortune 500, mid-market companies, government and academia. Alteryx hosted, on-premise and hybrid SaaS solutions integrate spatial intelligence into enterprise workflows, seamlessly scaled across local, regional and global markets. Inspiring ingenuity since 1997, Alteryx, LLC has offices in Orange, Calif., and Boulder, Colo. For more information please visit www.alteryx.com.

Alteryx and Geographic Business Intelligence are registered trademarks of Alteryx, LLC. MapmyIndia is a registered trademark of CE Info Systems (P) Ltd. Other products named herein may be trademarks of their respective manufacturers and are hereby recognized.

Contact:

Alteryx, LLC
Wayne Moore , 720-259-0571
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