European Licensee along with former Chief of Staff of the Department of Homeland Security to address innovative use of oblique imagery in emergency and disaster response

Rochester, NY, — January 27, 2010 — Pictometry International Corp. announces that its international licensee partner, Blom Aerofilms of Cheddar, England, will be exhibiting Pictometry technologies for public safety at the DGI Europe Conference January 25-27 at the Queen Elizabeth II Conference Centre in London. DGI is Europe's largest annual conference dedicated to the high-level challenges of the defense and national security geospatial intelligence community. Bringing together over 800 Heads of Geospatial Intelligence, GIS, Remote Sensing, Operations, and Imagery and Analysis, the conference provides a unique forum to discuss and debate the development of GIS capabilities across the globe.

Blom, Europe’s leading provider of aerial photography and digital map solutions, captures imagery and markets Pictometry solutions to users throughout Europe. The company will be demonstrating the latest uses of Pictometry oblique imagery by crisis teams dealing with natural disasters, homeland security issues and local emergency response issues.

Major General Bruce Lawlor, former U.S. Chief of Staff of the Department of Homeland Security and presenter at DGI, will participate in the Blom exhibit by sharing his experiences with oblique aerial imagery and its integration into emergency response planning. Major General Lawlor, the former U.S. Chief of Staff of the Department of Homeland Security whose responsibility for developing Government strategy and policy decision making included overseeing interagency co-ordination, is a strong advocate of integrating metric oblique imagery into emergency response plans.
“Immediate, accurate and consistent community safety information has never been more important,” said Lawlor.
“Using it to enhance planning and communication with response personnel can make the difference between a timely resolution and an expanding crisis.”

About Pictometry

Pictometry International Corp. is a leading provider of geo-referenced, aerial image libraries and related software. Headquartered in Rochester, NY. Pictometry has an office in Europe and has international licensees who represent 137 countries and territories around the world. To date, Pictometry has captured over 130 million digital aerial images representing coverage in more than 80 percent of the United States population. Using its proprietary imaging process, Pictometry® captures geo-referenced, high-resolution oblique (at an angle, producing a 3-D like view) and orthogonal (straight down) images known as Pictometry Intelligent Images which enable users to annotate and make metric measurements of locational features directly on imagery. Pictometry customizes and markets these technologies for government and commercial applications, offering non-traditional software solutions to aerial imaging needs. Pictometry is a second order visualization tool that does not produce authoritative or definitive information (surveying) from its digital, aerial images. For more information on Pictometry, visit www.pictometry.com.



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