L2 enhances targeted marketing with geolocation feature

San Jose, CA — August 17, 2009 — L2, Inc., The Campaign Technology People, today revealed the addition of geolocation (or geotagging) to their cross media software platform, Fuse. The inclusion of geolocation allows for even more targeted marketing campaigns on a software platform that already allows users to create highly personalized and targeted campaigns using data from their CRM.

L2's geolocation tool helps marketers understand where their recipients are clicking from and use that data to initiate two-way conversations. Common uses of the geotagging feature include providing location-based news/information and campaign offers, displaying contact information and directions to the nearest store, and as an engine for social media type marketing applications.

"We've always seen campaign relevance as a key ingredient to the success of marketing campaigns. Having access to campaign technology like the geolocation feature allows marketers to create interactive and engaging campaigns that build better brand relationships and drive sales." said Wrich Printz, President and CEO, L2, Inc.

As an integrated multi-channel platform, Fuse helps marketers deliver these location-specific campaign messages across various marketing channels, including email, direct mail, personalized URLs, generic landing pages and mobile.

The use of the geolocation feature comes at no added cost to users of L2's Fuse platform.

For more information about L2, visit www.L2soft.com or find out more about L2's geolocation feature at http://geolocation.L2soft.com.

About L2 Inc.

Founded in 2001 and based in San Jose, California, L2 is the provider of Fuse, the on-demand, web-based platform designed to create customized, multi-channel, cross media marketing campaigns through direct mail, email and the web. L2 has teams to support both customer and channel engagements, in projects ranging from quick campaign deployment, to building multi-touch campaigns that nurture leads throughout the sales cycle.

Fuse customers include Sybase, Acxiom, Optos, Intel, Delta Dental, Kaiser Permanente/Communications, The Mahoney Company, Rainmaker Media, Palmer Printing.

For more information call (408) 457-9300, email us at Email Contact, visit our Web site at www.L2soft.com, or read our blog at www.BetterResponseBlog.com.




Contact:


William Vuong
L2, Inc.
Phone: 408.457.9300
Email: Email Contact

Featured Video
Jobs
Business Development Manager for Berntsen International, Inc. at Madison, Wisconsin
Business Technology Analyst for Surface Water Management at Everett, Washington
GIS Specialist for Washington State Department of Natural Resources at Olympia, Washington
Equipment Engineer, Raxium for Google at Fremont, California
Senior Principal Mechanical Engineer for General Dynamics Mission Systems at Canonsburg, Pennsylvania
Manufacturing Test Engineer for Google at Prague, Czechia, Czech Republic
Upcoming Events
Dimensions User Conference 2024 at The Venetian Resort Las Vegas NV - Nov 11 - 13, 2024
URISA GIS Leadership Academy at Embassy Suites Fort Worth Downtown 600 Commerce Street Fort Worth, TX - Nov 18 - 22, 2024



© 2024 Internet Business Systems, Inc.
670 Aberdeen Way, Milpitas, CA 95035
+1 (408) 882-6554 — Contact Us, or visit our other sites:
AECCafe - Architectural Design and Engineering EDACafe - Electronic Design Automation TechJobsCafe - Technical Jobs and Resumes  MCADCafe - Mechanical Design and Engineering ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy PolicyAdvertise