CHICAGO — (BUSINESS WIRE) — July 30, 2009 — Enter the era of “Eye-Def” Computing and digital filmmaking at SIGGRAPH 2009 when director Peter Berg (“The Kingdom”, “Hancock”, and the upcoming remake of “Dune”), software creator and OTOY CEO Jules Urbach, and AMD’s top computer and graphics processors executive Rick Bergman discuss some of the ground-breaking advances in hardware and software that enables sophisticated real-time rendering techniques and new delivery models, and forthcoming client and server hardware that has the potential to put the equivalent of a Hollywood render farm in a home set-top box.

“As new technologies approach unperceivable differences between CG characters and real actors, breakthroughs in processing power and software are creating a powerful new medium: Eye-Definition Computing,” says Carlye Archibeque, SIGGRAPH 2009 Computer Animation Festival Executive Producer “As this medium moves into real-time rendering capabilities, new possibilities are born in digital filmmaking, video game development, and interactive animation.”

Join the panelists as they contemplate the impact and implications of:

• Films with entirely CG created characters
• Real-time rendering for pre-visualization
• Game characters as detailed as CG film characters
• Digital immortality for actors through advanced new image and data capture techniques
• New possibilities in blending interactivity with the home movie viewing experience

For more details on this Talk, visit http://www.siggraph.org/s2009/sessions/talks/details/?type=talk&id=1241.

About SIGGRAPH 2009

SIGGRAPH 2009 brings thousands of computer graphics and interactive technology professionals from six continents to New Orleans, Louisiana, USA for the industry's most respected technical and creative programs focusing on research, science, art, animation, music, gaming, interactivity, education, and the web from Monday, 3 August through Friday, 7 August 2009 at the Ernest N. Morial Convention Center. SIGGRAPH 2009 includes a three-day exhibition of products and services from the computer graphics and interactive marketplace from 4-6 August 2009. More than 200 international exhibiting companies are expected. More details are available at www.siggraph.org/s2009

About ACM

ACM, the Association for Computing Machinery www.acm.org, is the world's largest educational and scientific computing society, uniting educators, researchers and professionals to inspire dialogue, share resources and address the field's challenges. ACM strengthens the computing profession's collective voice through strong leadership, promotion of the highest standards, and recognition of technical excellence. ACM supports the professional growth of its members by providing opportunities for life-long learning, career development, and professional networking.

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Contact:

SIGGRAPH 2009
Brian Ban
+1.773.454.7423
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