Tele Atlas Leverages Community Input to Add New Roads and Location Content

GENT, Belgium — (BUSINESS WIRE) — June 21, 2009 Tele Atlas, a leading global provider of digital maps and dynamic content for navigation and location based solutions, today unveiled MultiNet® 2009.06, the only digital map database that is constantly validated by millions of people worldwide every minute of every day. Marking continued milestones in digital mapmaking, Tele Atlas developed the latest release of MultiNet with 18,000 kilometers of new road geometry added from GPS measurements to build out the road network of Romania. The release highlights the first time that community input has been used to deliver such extensive new road network content.

The new Tele Atlas database also realizes 500,000 edits sourced from community input from more than 30 countries across five features, including one-way traffic flow identified via Map Share technology, one-way traffic flow detected by GPS measurements, the change of a crossing to a roundabout, road gradient measurements and new road geometry.

“Our community input processes and capabilities continue to set new industry standards for accuracy and quality of maps and routing intelligence. The latest release of MultiNet delivers on our commitment to use real world data in many exciting ways to develop the most innovative products in the industry,” said Bill Henry, Tele Atlas CEO. “We’re focused on delivering the new generation of maps, dynamic content and routing intelligence that our customers can use to differentiate themselves, gain competitive advantage and improve experiences for navigation and LBS application users around the world.”

To update its maps, Tele Atlas captures and verifies changes from tens of thousands of global sources, ranging from government documents and public safety officials to construction companies and truck drivers, as well as satellite and aerial imagery. By validating and adding contributions from individual drivers as an additional source, Tele Atlas is able to increase the total number of changes identified by its network, particularly in geographically dispersed and rural areas covered less frequently by other data sources. This community input further enables Tele Atlas to create fresh maps and deliver a better experience for end users of its maps. Since its first use of community input, backed by stringent review and validation processes, Tele Atlas has increased the volume of community input changes tenfold from Q4 2008.

Tele Atlas has been using community input for over a year as part of its comprehensive database source and verification processes and has incorporated real world GPS measurements from TomTom Map Share customers to deliver new and adjusted roads. The company has also delivered innovative products such as Tele Atlas Speed Profiles and Tele Atlas HD Traffic, made available today. Tele Atlas HD Traffic is designed to provide an estimate of delays at specific locations, allowing routing programs to evaluate the true time of a given route; when incorporated into a navigation solution, end users can receive traffic congestion data as it occurs, enhancing navigation across the personal navigation, cell phone, fleet management, government and in-vehicle markets.

To learn more about Tele Atlas’ use of community input and innovations, download the latest episodes of the Tele Atlas Digital Mapping Podcast Series available at: http://www.teleatlaspresskit.com.

About Tele Atlas

Tele Atlas delivers the digital maps and dynamic content that power many of the world’s most essential navigation and location-based services (LBS). Through a combination of its own products and partnerships, Tele Atlas offers map coverage of more than 200 countries and territories worldwide. The company was founded in 1984 and has offices in 27 countries around the world. Today, Tele Atlas products are developed with the insight of a community of millions of digital map users worldwide, who are adding to the company’s unmatched network of sources to track and validate changes in real time, and deliver the best digital maps and dynamic content. For more information, visit www.teleatlas.com. Tele Atlas is a subsidiary of TomTom N.V.

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Tele Atlas and the Tele Atlas logo are registered trademarks of Tele Atlas. All other trademarks are property of their respective owners.



Contact:

Erin Delaney
Tele Atlas
+1 617-721-1923
Email Contact
or
Sandra Van Hauwaert
Tele Atlas
+32(0)497 25 18 16
Email Contact
or
For IR and Financial Press:
Richard Piekaar
TomTom NV
+31 (0)20 7 575 119
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