Key ASIC and MoSys Collaborate to Bring Unique Embedded Memory Solution to the High Resolution Portable LCD Driver Market

SANTA CLARA, Calif. and SUNNYVALE, Calif., Nov. 11 /PRNewswire-FirstCall/ -- Key ASIC, a leading fabless design service provider of System-on-Chip (SoC) products and MoSys, Inc. (NASDAQ: MOSY), the leader in high-density SoC embedded memory IP, today announced a joint solution to support the LCD driver market.

(Logo: http://www.newscom.com/cgi-bin/prnh/20070705/MOSYSLOGO)

Key ASIC has licensed MoSys' patented 1T-SRAM memory technology to target customers designing high resolution LCD drivers. Key ASIC now includes 1T-SRAM memory technology as part of its IP portfolio, which includes the functional blocks required to enable the design and manufacturing of LCD driver products for the portable device market. This IP offering enables the design of low-cost, low power display drivers supporting the highest display resolutions in the market today.

"We chose MoSys' 1T-SRAM technology because of its ability to provide the high density memory needed for higher resolution displays. The speed and the form factor of 1T SRAM is ideally suited for on-chip frame buffers," said Alan Aronoff, Vice President of Marketing and Business Development for Key ASIC. "As display resolutions increase to HVGA and beyond, Key ASIC is well positioned to support the leading-edge requirements for portable device display driver integrated circuits."

"At a rapid pace, mobile devices are moving to higher resolutions, and the critical enabler is display driver ICs with dramatically more embedded memory. However, display driver IC vendors face enormous cost and competitive pressures," said Len Perham, MoSys' CEO and President. "We are pleased to be working with Key ASIC to address the demanding requirements of the display driver market. Key ASIC's IP, design, and manufacturing services provide a complete solution for high resolution portable LCD driver IC companies."

About Key ASIC

Key ASIC Inc., with its affiliate Key ASIC Bhd. (Key ASIC), is a fabless provider of high-performance, low-power ASIC design and manufacturing services for consumer, wireless and personal electronics applications. Key ASIC has a portfolio of Semiconductor Intellectual Property targeted for consumer and mobile communications applications. Key ASIC has design locations in Silicon Valley (USA) and Kuala Lumpur, Malaysia. Key ASIC Bhd. is a public company traded on the MESDAQ exchange in Kuala Lumpur (0143.KL) For more information please visit, http://www.keyasic.com.

About MoSys, Inc.

Founded in 1991, MoSys (NASDAQ: MOSY), develops, markets and licenses innovative embedded memory and analog/mixed-signal intellectual property (IP) technologies for advanced SoCs used in a variety of home entertainment, mobile consumer, networking and storage applications. MoSys' patented 1T-SRAM and 1T-FLASH technologies offer a combination of high density, low power consumption, high speed and low cost unmatched by other available memory technologies. MoSys' advanced analog/mixed-signal technologies include a highly integrated Blu-ray DVD front-end and Gigabit Ethernet. MoSys' embedded memory IP has been included in more than 160 million devices demonstrating silicon-proven manufacturability in a wide range of processes and applications. MoSys is headquartered at 755 N. Mathilda Avenue, Sunnyvale, California 94085. More information is available on MoSys' website at http://www.mosys.com.

MoSys and 1T-SRAM are registered trademarks of MoSys, Inc. 1T-FLASH(TM) is a trademark of MoSys, Inc.

     Editorial Contact Information:

     Key ASIC, Ltd.                        MoSys, Inc.
     Alan Aronoff                          Dave DeMaria
     Tel:  +1 408-567-4180                 +1 (408) 731-1800
     E-Mail: aaronoff@keyasic.com          ddemaria@mosys.com

Web site: http://www.mosys.com/
http://www.keyasic.com/

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