San Francisco, CA January 2, 2024 - Zeekr, the global premium electric mobility brand announces a new partnership with Mapbox, to utilize the leading mapping and navigation provider’s flexible and powerful navigation platform and responsive mapping and location services to establish a unique, adaptable, and seamless in-car experience for customers in global markets.

Zeekr is developing and delivering Software-Defined Vehicles (SDV) to enable the car to evolve seamlessly with technology. Zeekr’s SDV platform is built on layers of innovation to ensure an adaptable and customer-focused vehicle experience. By integrating Mapbox’s flexible and powerful navigation platform, Zeekr drivers will enjoy an always up-to-date navigation experience in their smart electric vehicles that adapts to their needs and the dynamic nature of their journeys, receiving the latest software advancements without requiring hardware updates. This collaboration showcases Zeekr’s commitment to co-creating with customers and placing them at the center of design and function, delivering a car that stays “always fresh,” relevant, and primed for the future.

“Our partnership with Mapbox brings a new level of adaptability and user-centric design to Zeekr’s SDV platform,” said Giovanni Lanfranchi, CEO of Zeekr Technology Europe. “Navigation is a core element of the technology stack. With Mapbox’s real-time, cloud-based navigation capabilities, we’re able to offer our customers an evolving experience that responds to their feedback and keeps their vehicle at the forefront of innovation. This collaboration is key to our mission of customer co-creation, creating vehicles that evolve over time and deliver an experience that’s always fresh, connected, and uniquely Zeekr.”

“Partnering with Zeekr is an exciting opportunity for Mapbox to support the future of mobility,” adds Peter Sirota, CEO of Mapbox. “Together, we’re setting a new standard for innovation, using our cloud-first navigation and location platform to create a driving experience that’s more responsive, customizable, and future-ready. We’re thrilled to work hand-in-hand with Zeekr to bring their SDV vision to life.”

Improved Navigation for Better Travel Experiences

Through its collaboration with Mapbox, Zeekr’s platform exemplifies a future-focused approach to mobility, leveraging a real-time, cloud-based navigation system designed for quick iteration and a customer-centric driving experience.

The improved Electric Vehicle Routing and Cruise Mode simplifies waypoint management for smooth and efficient trip planning, whether in city traffic or on highways. Charging Filters make long journeys more convenient by helping drivers locate the most suitable charging stations based on their choices, while Trip Preferences allow users to set a minimum State of Charge (SoC) upon arrival for added peace of mind. 

The redesigned map interface offers flexible 2D, 3D, and satellite views, enhanced with real-time traffic updates to keep drivers informed. On longer trips, Dynamic Rest Area Recommendations suggest ideal rest stops, while Traffic Incidents and Re-Routing features help drivers avoid delays with smart alternative routes.

Finally, a streamlined User Feedback system allows drivers to share screen recordings and audio feedback directly with the navigation team, enabling continuous improvements through co-creation.

These enhancements will redefine the driving experience of Zeekr users, making every journey smoother, more efficient, and enjoyable.

Both Zeekr and Mapbox will be showcasing this partnership at CES 2025 in Las Vegas this January, giving visitors a first-hand look at the advanced SDV platform, real-time navigation, and intuitive Human-Machine Interface (HMI) that redefine the in-car experience. Visit Zeekr at LVCC West Hall booth 5640 and schedule a meeting with Mapbox at  mapbox.com/ces-2025.

About Zeekr

Zeekr (NYSE: ZK) is the global premium electric mobility technology brand from Geely Holding Group. Zeekr aims to create a fully integrated user ecosystem with innovation as a standard. The brand utilizes Sustainable Experience Architecture (SEA) and develops its own battery technologies, battery management systems, electric motor technologies, and electric vehicle supply chains. Zeekr’s value is equality, diversity, and sustainability. Its ambition is to become a true mobility solution provider.

Zeekr operates its R&D centers and design studios in Ningbo, Hangzhou, Gothenburg, and Shanghai and boasts state-of-the-art facilities and world-class expertise. Since Zeekr began delivering vehicles in October 2021, the brand has delivered over 400,000 vehicles to date including the Zeekr 001, Zeekr 001 FR, Zeekr 009 MPV, Zeekr X urban SUV, Zeekr 007, Zeekr 7X and Zeekr MIX. Zeekr has announced plans to sell vehicles in global markets and has an ambitious roll-out plan over the next 5 years to satisfy the rapidly expanding global EV demand.

Mapbox is the leading maps and location platform powering a new generation of location-aware applications. Mapbox is the only platform that equips organizations with the full set of tools to power the navigation for people, packages, and vehicles everywhere. More than 4 million registered developers and 40 percent of Fortune 500 companies have chosen Mapbox because of the platform's flexibility, security and privacy compliance. Organizations use Mapbox applications, data, SDKs and APIs to create customized and immersive experiences that delight their customers.

For more information, visit  www.mapbox.com.