Addition of Primary Roads Doubles Coverage in U.S. and Triples Coverage in Canada

DETROIT — (BUSINESS WIRE) — September 13, 2022 — Ushr Inc. has expanded its high-definition map database for General Motors to cover more than 400,000 miles of roads in the United States and Canada, enabling the automaker to double the road network for Super Cruise*, the industry’s first true hands-free driver assistance system.

For this expansion, Ushr utilized precise LiDAR data and proprietary algorithms to map primary roads. These include undivided high-speed roads, like state highways, that separate the direction of travel with paint lines. Hands-free driving on undivided roads requires precise vehicle localization. This driving scenario demands a high level of HD map accuracy that only Ushr provides across North America.

“Primary roads are far more complex than highways,” said Dr. David K. Johnson, chief scientist at Ushr. “They contain a higher diversity of road objects, density of crossings, pavement types and lane types.”

LiDAR map data is critical to the safe deployment of advanced driver assistance systems (ADAS) at General Motors, as it is a key component in “sensor fusion”, where precision LiDAR map data, real-time cameras, radars and GPS create a sensory field around the vehicle that assist in keeping it centered in the lane while elevating the driver’s comfort and convenience.

“When ADAS is done right, it’s safe for everyone on the road,” said Chris Thibodeau, chief executive officer of Ushr. “For many drivers, this is their introduction to hands-free driving and it’s important to present it to the public in a deliberate way. The industry needs to get it right.”

*Always pay attention while driving and when using Super Cruise. Do not use a hand-held device. Requires active Super Cruise plan or trial. Terms apply. Visit cadillac.com/supercruise for compatible roads and full details.

About Ushr Inc.
Ushr is the leading geospatial measurement and mapping company supplying HD maps and software for today’s advanced driver assistance systems and tomorrow’s autonomous vehicles. Since 2017, Ushr’s precise HD maps have enabled hands-free driver assistance that is uniquely safe and confident. Ushr is headquartered in Livonia, Michigan, maintains map operations in Lompoc, California, and is a wholly owned subsidiary of Dynamic Map Platform, Japan’s foremost HD map producer.

For more information, please visit www.ushrauto.com.

About GM
General Motors (NYSE: GM) is a global company focused on advancing an all-electric future that is inclusive and accessible to all. At the heart of this strategy is the Ultium battery platform, which will power everything from mass-market to high-performance vehicles. General Motors, its subsidiaries and its joint venture entities sell vehicles under the Chevrolet, Buick, GMC, Cadillac, Baojun and Wuling brands. More information on the company and its subsidiaries, including OnStar, a global leader in vehicle safety and security services, can be found at https://www.gm.com.

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Media:
Molly Merluzzi | pr@ushrauto.com