Winning videos will be curated by creative network Tongal on JurassicWorld.com; view campaign video here: https://youtu.be/YDwuAfSf-e8 and follow the #JurassicPark25 conversation on social
UNIVERSAL CITY, Calif., Jan. 5, 2018 — (PRNewswire) — To celebrate the 25th anniversary of Jurassic Park's theatrical release and the upcoming release of Jurassic World: Fallen Kingdom, Universal Brand Development and creative network Tongal have launched a user-generated-content (UGC) contest for fans to relive and recreate their favorite moments from the epic Jurassic Park, it was announced today. After a curation of the best and most original fan-generated content submissions, the compilation videos will be posted to the Jurassic World YouTube, Facebook and Instagram channels, as well as JurassicWorld.com every #ThrowbackThursday from January through April.
The celebration kicks off by inviting fans worldwide to submit videos where they either "relive" or "recreate" their favorite moments from the Jurassic Park film. To help get people excited, a video was created using diehard fan-generated content that includes surprise guests – and super-fans themselves – Chris Pratt and Bryce Dallas Howard who star in the upcoming Jurassic World: Fallen Kingdom. Check out the video on Youtube and at www.JurassicWorld.com/JP25
"Twenty-five years ago, Jurassic Park captured the imaginations of global audiences and transported them to a world where dinosaurs roam the Earth," said David O'Connor, executive vice president and head of franchise management and brand strategy, Universal Brand Development. "With this call to action, we're bringing together fans of all ages to showcase their creativity and celebrate all things Jurassic."
Those who choose to relive the wonder and thrills of Jurassic Park are asked to submit a video about their favorite scene from the film and the impact it had on them. Alternatively, fans who want to recreate their most memorable moments are challenged to use their imaginations and remake scenes from Jurassic Park using animation, illustration, toys, family members, costumes, pets, special effects and more! Participants can submit their videos starting today through January 22, 2018, at JurassicWorld.com/JP25.
Up to 48 winners will be awarded $250 each—as well as Jurassic Park S.W.A.G.—and their videos will be shared with fans across Jurassic World social channels. Two grand-prize winners will be selected (one for each project) to receive $1,000, plus Jurassic Park products and DVD set.
"Jurassic Park began a lifelong bond with its fans, building an incredibly loyal culture and community," said Tongal Co-Founder and Chief Creative Officer, James DeJulio. "This opportunity to celebrate its 25th anniversary is an example of how Universal is deepening those connections by allowing fans to put their own spin on the story, while inspiring the next generation."
Beyond the fan-created content, audiences can look forward to more celebratory moments in early 2018 through product collaborations, fan events and more. Visit JurassicWorld.com/JP25 to learn more about the campaign, see official rules and view the kick off video.
About Jurassic World
It's been four years since theme park and luxury resort Jurassic World was destroyed by dinosaurs out of containment. Isla Nublar now sits abandoned by humans while the surviving dinosaurs fend for themselves in the jungles.
When the island's dormant volcano begins roaring to life, Owen (Chris Pratt) and Claire (Bryce Dallas Howard) mount a campaign to rescue the remaining dinosaurs from this extinction-level event. Owen is driven to find Blue, his lead raptor who's still missing in the wild, and Claire has grown a respect for these creatures she now makes her mission. Arriving on the unstable island as lava begins raining down, their expedition uncovers a conspiracy that could return our entire planet to a perilous order not seen since prehistoric times.
With all of the wonder, adventure and thrills synonymous with one of the most popular and successful series in cinema history, this all-new motion-picture event sees the return of favorite characters and dinosaurs—along with new breeds more awe-inspiring and terrifying than ever before. Welcome to Jurassic World: Fallen Kingdom.
Stars Pratt and Howard return alongside executive producers Steven Spielberg and Colin Trevorrow for Jurassic World: Fallen Kingdom. They are joined by co-stars James Cromwell, Ted Levine, Justice Smith, Geraldine Chaplin, Daniella Pineda, Toby Jones, Rafe Spall and Isabella Sermon, while BD Wong and Jeff Goldblum reprise their roles.
Directed by J.A. Bayona (The Impossible), the epic action-adventure is written by Jurassic World's director, Trevorrow, and its co-writer, Derek Connolly. Producers Frank Marshall and Pat Crowley once again partner with Spielberg and Trevorrow in leading the filmmakers for this stunning installment. Belén Atienza joins the team as a producer. www.jurassicworld.com
About Universal Brand Development
Universal Brand Development globally drives expansion of the company's intellectual properties, franchises, characters and stories through innovative physical and digital products, content, and consumer experiences. Along with franchise brand management, Universal Brand Development's core businesses include Consumer Products, Games and Digital Platforms, and Live Entertainment based on the company's extensive portfolio of intellectual properties created by Universal Pictures, Illumination Entertainment, DreamWorks Animation, and NBCUniversal cable and television. Universal Brand Development is a business segment of Universal Filmed Entertainment Group, and part of NBCUniversal, a subsidiary of Comcast Corporation. Visit
universalbranddevelopment.com for more details.
About Tongal
Tongal has pioneered a new model for creating content, powered by a global network of 120,000 professional creatives and a proprietary development platform. Tongal develops content strategies and produces video people want to see across every platform, including TV commercials, social and digital campaigns, and original entertainment for innovative brands like LEGO, Nestle, Mattel, NASA, Unilever, General Motors and more. The private company is headquartered in Santa Monica and is backed by Insight Venture Partners. More information can be found at
www.tongal.com/business
The Jurassic Park 25th Anniversary Project is open for submissions from 12:00pm PT on January 4, 2018 to 11:59pm PT on January 22, 2018. Participants must be thirteen years or older at the time of entry. No purchase necessary to enter or win. See Official Rules at https://tongal.com/about/official-rules for eligibility and other requirements.
View original content with multimedia:
http://www.prnewswire.com/news-releases/universal-brand-development-kicks-off-25th-anniversary-of-theatrical-release-of-jurassic-park-with-fan-driven-user-generated-content-contest-300578078.html
SOURCE Universal Brand Development
| Contact: |
| Company Name: Universal Brand Development
Lauren Purnell, Universal Brand Development, Tel: +1 818 777 9311, Email: Email Contact Dana Block, Allison+Partners for Tongal, Tel: 310 496 4460, Email: Email Contact Web: https://www.universalbranddevelopment.com |
