SAN FRANCISCO, CA--(Marketwired - January 04, 2018) - Tours.com is spreading the news about the new 360⁰ VR camera for the travel industry -- an affordable, easy way to integrate 360⁰ video and virtual reality into travel. The new KODAK PIXPRO ORBIT360 4K VR Camera is a compact one-stop shop for filming, stitching and posting 360⁰ immersive visual experiences. Originally targeting consumers, it is also now seeing demand from the travel industry looking to embrace the new technology as a key part of modern marketing campaigns.

"We are very proud to be one of the first companies to bring 360° VR cameras to market over 3 years ago," said Paul Meyhoefer, Vice President of Sales and Marketing for JK Imaging Ltd., the licensee for KODAK PIXPRO. "The new ORBIT360 4K is our 3rd generation 360° VR camera and answer to the growing demand of every day consumers that want to be able to capture more of their experiences and adventures and share them in social circles."

"The travel industry has been growing increasingly interested in the use of virtual reality," says Maria Polk, President/CEO of Tours.com and publisher of the first, and only, VR newsletter for the tourism industry. "However, while some big names in our industry have dived in, others have been concerned about how to take the first steps as well as the entry cost and the pull on their manpower resources."

The ORBIT360 4K's innovative and stylistic approach to an all-in-one 360° VR camera, is equipped with two 4K fixed focus lenses housed on either side of the futuristic camera body. Each lens is designed to work in tandem, to capture and stitch 360° video and easily upload 360° photos and videos to FACEBOOK and 360° interactive videos to YOUTUBE, on the go via the camera's smart device.

"Not only is this an exciting tool for consumers but any company in the travel industry universe could benefit from this," said Polk. "For instance, a tour operator outfitting their guides to capture tour highlights, a destination upgrading their social media feeds, or an attraction renting them to guests so they can record and instantly share their adventures. All for a price point that can fit any travel company's budget." Learn more about this exciting 360⁰ VR camera @kodakpixpro.com or go @sightseeing.com and read more in The World of VRTourism News.