New Retailers Added to Meet Consumer Holiday Demand

NEW YORK, Nov. 13, 2017 — (PRNewswire) —  littleBits, the award-winning company that empowers kids to be inventors, today announced the availability of its Star Wars Droid Inventor Kit at new retail locations including, Amazon Books and b8ta stores, now through the end of the year. The Droid Inventor Kit, which enables kids to create their own custom Droid unit, is one of the hottest toys of the holidays and consumers will now have additional access to this kit during the holiday shopping season.

"We are ecstatic to add Amazon Books and b8ta stores to the list of littleBits retailers," said Ayah Bdeir, founder & CEO of littleBits. "This retail expansion allows us to make the Droid Inventor Kit accessible to even more consumers and provides the opportunity to bring the Droid Inventor Kit to life."

Both Amazon Books and b8ta are brick and mortar retailers providing experiential opportunities for consumers to engage first-hand with the items available at their stores. As a physical extension of Amazon.com, Amazon Books integrates the benefits of offline and online shopping to help customers find books, devices, and other customer favorites they'll love. The Droid Inventor Kit is featured as a top Tech Toy on Amazon's Holiday Toy List and in the Top 100 toys for the season. b8ta stores are designed for consumers to discover and try the latest tech products at its eight locations, with the newest store in the heart of New York City's iconic Macy's Herald Square.

With invention at its core, the award-winning Droid Inventor Kit fosters creativity and problem-solving skills. In-app challenges encourage kids to reconfigure the littleBits technology in new and unique ways, in combination with household items, so they can create their own custom Droids such as a delivery Droid, a room guardian, and more.

The Droid Inventor Kit includes all the components needed for kids to create their very own Droid. A free app ( iOS and Android) completes the experience, providing step-by-step instructions and how-to videos.

• The app guides kids as they put together their Droid and control it in Drive Mode, Self-Nav, Force Mode, and more, making it the ultimate galactic sidekick.
• After mastering their Droid Inventor skills, kids continue on to challenges that spark creativity and inspire them to create unique new Droids.
• Each littleBits electronic block has a different function such as a power, motor, or sensor, which kids can use with their Droid in new and exciting ways. 
• Included stickers and in-app missions encourage kids to customize their Droid using crafts or household objects, giving their Droid its own special personality.
• Kids will take pride in creating any Droid they imagine, and parents will love the endless play opportunities.

The littleBits Droid Inventor Kit is designed for children eight and up and retails for $99.95. In addition to Amazon Books and b8ta stores, it is available at Walmart stores nationwide, Amazon, Apple Store, Disney Store, and littleBits.cc. Additional information can be found at http://littleBits.cc/.

About littleBits
littleBits empowers kids around the world to become inventors. Founded in 2011 by Ayah Bdeir, its innovative platform of easy-to-use electronic blocks allows anyone to create and prototype with electronics, independent of age, gender or technical ability. As the leader in STEAM (Science, Technology, Engineering, Art and Mathematics) learning, littleBits believes in creating the conditions of invention by creating products that encourage self-directed exploration and problem solving; support grit and tenacity; and create a safe place to experience both failure and accomplishment. The company is dedicated to successfully bridging the gender gap with its gender-neutral platform, attracting an industry high thirty five percent of young girls to invent with littleBits. By embracing STEAM, both girls and boys can invent solutions to the problems that matter to them. The company's products have won over 150 industry awards in the toy and education industries. littleBits is headquartered in New York. For more information and inspiration, go to www.little B its.cc.

Lucasfilm, STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.

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SOURCE littleBits

Contact:

littleBits Amy Janzen, littleBits, 917-209-6819 Email Contact Web: http://www.littlebits.cc