Green Hills Software to Showcase and Present its Technology for Secure IoT Devices at ARM TechCon, Santa Clara, CA

SANTA BARBARA, Calif., Oct. 18, 2017 — (PRNewswire) —  Green Hills Software, the largest independent software vendor for the Internet of Things (IoT), will showcase its broad portfolio and forward-thinking technology for automotive electronics and secure IoT devices at ARM TechCon, October 25 – 27, 2017 at the Santa Clara Convention Center. Green Hills will be in booth #720 and provide executive meetings and product demonstrations.

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Green Hills Software Sessions

Topic:

Hack-proofing your C/C++ code

Presenter:

Greg Davis, Chief Architect, Green Hills Software

Time:

Tuesday, October 24 – 2:30pm – 3:20pm

Location:

Ballroom E



Synopsis: While 85% of embedded designs use C and C++, these languages are notorious for allowing unsafe code practices that give hackers a way to attack. This talk shows exactly how to keep your internet-connected product safe by writing your code properly the first time. Well-proven tools and techniques can be used to augment any software design paradigm and to effectively hack-proof your code. Techniques include coding conventions, automatic run-time error checking, manual compile-time and run-time assertions, static analysis, and the most common mistakes to avoid.

 

Panel – Hypervisors: A Real Trend in Embedded, or Just Hype?



Panelists:    

Simon Davidmann, CEO, Imperas


Cesare Garlati, Chief Security Strategist, prpl Foundation


Brian Bailey, Editor, Semiconductor Engineering


Chris Turner, Director, Product Marketing, Arm


Jack Greenbaum, Director of Engineering, Advanced Products, Green Hills Software

Time:

Wednesday, October 25 – 10:30am – 11:20am

Location: 

Ballroom F



Synopsis: Security and functional safety are two key elements of embedded system development, and increasingly system architects are looking at solutions at the point where software touches the hardware. Processor architecture changes such as hardware virtualization extensions and TrustZone, and software changes in hypervisors and real-time operating systems (RTOS) take advantage of these architectural features. What are the real differences in these hardware and software technical innovations? For processors, how do hardware virtualization extensions compare with TrustZone for use for security and safety? For resource management, safety and security, how do new hypervisor offerings stack up to the established technology of RTOS? Are hypervisors a real trend in embedded systems or just hype?

 

Title: Migrating from Power Architecture to Arm



Presenters:  

Bobby Clarke | Senior Principal Applications Engineer, Arm


Greg Davis | Chief Architect, Green Hills Software

Time:

Wednesday, October 25 – 2:30pm – 4:20pm

Location: 

Great America J



Synopsis: This session will discuss issues with porting software from the Power architecture to the Arm v8-A architecture. We will provide a high level discussion of basic architectural differences, and then focus on some critical areas such as byte ordering, calling convention, data structures, and other important differences.

 

Panel: What does functional safety mean for the electronics supply chain?



Panelists:   

Andrew Moore, Senior Manager Segment Marketing Programs, Arm


Manuel Alves, General Manager of GPIS Automotive Microcontrollers, NXP


Mike Medoff, Senior Safety Engineer, Exida


Jack Greenbaum, Director of Engineering, Advanced Products, Green Hills Software


Neil Stroud, Director Functional Safety, Arm

Time:

Thursday, October 26 – 10:30am - 11:20am

Location:

Grand Ballroom C



Synopsis :  We are relying more and more on electronics to make decisions that affect our lives, from assisted driving to robots in our home. Underlying all of this is a minimum requirement for functional safety, so that if things go wrong they will not produce results that endanger people. How does this requirement for functional safety affect the different parts of the IC supply chain? This panel attempts to answer that question with speakers from Arm, semiconductor company, RTOS vendor and Tier 1 supplier. They will speak about how collaboration from an early stage helps to accelerate the certification process and achieve the highest levels of safety, and the applications that will see most growth in the demand for safety-critical SoCs.


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