ArcGIS Services Enhance Gameplay in Summer’s Hottest Hit

REDLANDS, Calif. — (BUSINESS WIRE) — July 27, 2016 — Esri, the world’s leading developer of GIS software, announced today that Pokévision, a third-party app for the viral mobile game Pokémon Go, uses Esri’s award-winning location-based data and mapping platform ArcGIS to help players of the game find Pokémon around them.

This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20160727005440/en/

A web map powered by ArcGIS services, Pokévision shows all Pokémon near user-requested locations. When visitors type an address or drop a pin on the map, Pokémon are displayed in real time. Pokévision helps Pokémon Go players hunt more strategically by displaying location changes and time spent in each place; the length of time in a given location depends on the rarity of the character.

“When we created Pokévision, we chose Esri ArcGIS almost immediately because it was the only option that was able to scale at the rate we were growing,” said the Pokévision founder Y. Liu. “Using Esri alleviated many of the concerns we had with scaling, and helped us to quickly and seamlessly keep pace with our growing user base.”

Pokévision had 20 million unique users in the first five days and is growing. Its peak usage exceeded 320,000 visitors with map requests reaching into the tens of millions.

Pokévision developers chose Esri for its open-source, mobile-friendly interactive mapping capabilities. The developers first built the locator for a few friends, but the tool was so popular it quickly went viral. Within hours of creation, Esri experienced double the normal hit rates, and use of interactive maps used to display Pokémon rose by more than 30%.

“The ArcGIS Online platform is designed to scale in high-performance, high-growth environments,” said Paul Ross, product manager for ArcGIS Online at Esri. “Even large data sets at high volume can be handled in real or near real time, as happened with the Pokévision locator.”

Developers can bring the Pokévision location to their apps using ArcGIS regardless of their experience in creating geospatial applications. Web, mobile, and desktop apps can incorporate the same mapping, visualization, and analysis that hundreds of thousands of organizations around the world rely on every day.

Learn more at go.esri.com/pr-developersarcgis

About Esri

Since 1969, Esri has been giving customers around the world the power to think and plan geographically. The market leader in GIS technology, Esri software is used in more than 350,000 organizations worldwide including each of the 200 largest cities in the United States, most national governments, more than two-thirds of Fortune 500 companies, and more than 7,000 colleges and universities. Esri applications, running on more than one million desktops and thousands of web and enterprise servers, provide the backbone for the world's mapping and spatial analysis. Esri is the only vendor that provides complete technical solutions for desktop, mobile, server, and Internet platforms. Visit us at esri.com/news.

Copyright © 2016 Esri. All rights reserved. Esri, the Esri globe logo, GIS by Esri, esri.com, and @esri.com are trademarks, service marks, or registered marks of Esri in the United States, the European Community, or certain other jurisdictions. Other companies and products or services mentioned herein may be trademarks, service marks, or registered marks of their respective mark owners.

View source version on businesswire.com: http://www.businesswire.com/news/home/20160727005440/en/

---

Contact:

Esri
Karen Richardson
909-793-2853, extension 1-3491
Email (press only): Email Contact
General Information: Email Contact