With today's launch of five-minute-long 'favorites' of the hit series Dinotrux from DreamWorks Animation, parents can offer up an ENTIRE SHOW – that's 300 whole seconds, kids – to motivate little ones to get ready for bedtime, pronto. Kids will think they're getting away with murder, but parents will get the last laugh when the show ends after just five minutes and the kids are tucked in on time. Parents: 1, Kids' Bedtime Stalls: 0.
While short on time, the new Dinotrux 5 Minute Favorites are big on kid-approved action. Netflix and DreamWorks Animation engineered the new shows knowing exactly what kids love most: rewatching their favorite scenes. Parents know when kids like a show, they really like it. And ask to re-watch their favorite scenes over, and over, and over again. The three new 5 Minute Favorites, launching today on Netflix, showcase favorite scenes following the rapid adventures of Ty-Rux and Revvit as they demonstrate important lessons of teamwork and friendship – even among the unlikeliest of pairs. To watch on Netflix simply search for 5 Minute Favorites.
It turns out that bedtime stalls are a universal problem faced by parents around the world. Netflix polled parents across seven countries (US, UK, France, Canada, Australia, Brazil, and Mexico) and found 61 percent of parents who are in charge of getting their children tucked in at night are dealing with their kids' creative stall tactics at bedtime. All of that lollygagging adds up to parents spending nearly 20 minutes every single night negotiating with kids to get them into bed.
While the bedtime struggle is real across the globe, how the antics unfold varies by region.
- Brazilian kids are the best bedtime negotiators. Parents in Brazil are most likely to say their kids' stall tactics "frequently" work (52% vs 44%, on average globally), with kids in this country most likely to use the '"just 5 more min" negotiation tactic (51% vs 42%, globally).
- Kids in Mexico say the darndest things: Parents in Mexico are significantly more likely to say that they give in and allow their children to stay up past their bedtime thanks to cute stall tactics (60% vs. 41%, globally).
- Mums and dads in the UK lure kids to sleep with bedtime bribes: Although they are reluctant to admit it, a third of parents in the UK say that one of the quickest ways to get their kids into bed is a bribe (33% vs. 28%, globally); with the chance to stay up later on weekends (30% vs. 29%) and food or snacks (21% vs. 18%) among the most popular tactics used.
- Australian parents least likely to bend the bedtime rules: Parents in Australia are among those most likely to say they never make compromises to get their child into bed (26% vs. 21%, globally).
- Warning to Canadian kids--don't try anything cute: Parents in Canada are significantly more likely to disagree that their child's stall tactics can be too cute or so clever that they give in and let them stay up past their bedtime (61% disagree vs. 51 globally).
- Bedtime in France is a dream come true. Not only is France the No. 1 country where kids get to bed on time most days of the week (5.1 days per week in France vs. 4.8 days a week globally), but parents there also spend the least amount of time getting them to bed (12.3 minutes vs. 17.5 average).
- The US is the biggest bedtime battleground. American kids are the most likely to try creative stall tactics (66 % vs 61% average globally), and it takes parents the longest to get them to bed (19.3 minutes vs. 17.5 minutes globally).
No matter how long it takes to get there, at the end of the day, all of the hard work getting them to bed is worth it. 87 percent of parents agree that the last snuggle once their child is quietly tucked into bed is one of the most special parts of their day. Tucking them in is magic, it's just getting there that's the hard part.
About the Research
The Netflix Survey was conducted online by Ipsos Public Affairs on behalf of Netflix from September 2-23, 2015. For the survey, a sample of 7,277 parents with a child ages 2-10 in the US, UK, France, Canada, Australia, Brazil, or Mexico, was interviewed online, including 7,087 respondents who say that they are the primary parent responsible for getting their child tucked into bed at night at least some of the time. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll has a credibility interval of plus or minus 1.3 percentage points for all parents.
About the Netflix Offering for Kids
Netflix has a dedicated section for kids featuring dozens of original series for kids as well as TV shows and movies from great partners like PBS, Disney Channel, DreamWorks Animation, Mattel, Hasbro, Scholastic and Lego, all in a commercial free environment. The dedicated section for kids is available across a broad range of devices including PCs and Macs, iPads, game consoles, streaming devices and smart TVs. Members are provided a Kids profile upon sign up and can customize additional profiles for their children. The kids experience features a character bar where you can find a deep selection of great TV shows and movies featuring that character. Kids, parents and caregivers will also be able to scan through row after row of movies and TV shows organized by easy-to-understand genres like superheroes, princesses, dinosaurs and girl power, featuring clear and simple descriptions of each title. In 2015, Common Sense Media awarded six Netflix original series the Common Sense Seal for TV, an honor recognizing standout new TV series and specials that offer unique or exceptional media experiences for families with kids ages 2 to 17.
About Netflix
Netflix (NASDAQ: NFLX) is the world's leading Internet television network with over million members in over countries enjoying more than 100 million hours of TV shows and movies per day, including original series, documentaries and feature films. Members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.
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