TRIBECA, N.Y., Jul. 2, 2015 /PRNewswire-iReach/ -- fishbat is a Long Island-based social media agency that specializes in pay-per-click advertising, social media management, SEO and website design. With cutting-edge Internet marketing services, fishbat helps companies attract new clients, increase revenue and expand brand awareness.

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According to Clay Darrohn, chief executive officer (CEO) of fishbat, "An effective social media strategy involves a lot more than simply posting links to blogs. Using Facebook, Twitter and other social websites to the greatest effect requires a diverse skillset that includes writing, graphics creation and SEO."

Professional social media management can help a company build a positive brand identity, attract new customers and engage existing ones – all of which can help a business raise its bottom line. Darrohn commented: "There is an increased need for social intelligence in all levels of business – from customer care and human resources to executive-level assistants and senior vice presidents."

Darrohn offered four skills that are essential for an effective social media strategy:

1. Graphics Creation

Posts that contain images receive 94 percent more views than those that do not. Tweets with images get nearly 20 percent more clicks, and on Facebook, posts with photos enjoy a 120 percent higher rate of engagement. Social media managers do not necessarily need advanced skills in Photoshop, but they should have an eye for design, and know how to source and edit images.

2. Writing Ability

Social media managers must use correct grammar and be able to post concise messages. Even if the job does not require writing blog posts, social media involves daily communication with customers. The writing must be professional, or the company may look inattentive to detail.

3. SEO and Content Marketing Skills

Employees who manage, promote or distribute blogs must understand content marketing and SEO. They should know exactly how social media and blog content work together to boost search rankings, and the role that social media plays within your business's overall marketing strategy.

This knowledge should be the foundation of each post. How can we write a post to generate the highest click-through rate? What strategies will maximize the number of likes and shares? These questions can boost website visits, social media impressions and SEO.

4. Experience in Social Advertising

It is pivotal that the candidate you hire has experience with paid social adverts – or the passion and willingness to learn quickly. Statistics indicate that social media advertising is a top priority for marketers in 2015, with 70 percent dedicating more money to paid adverts this year. Social ads enable specific targeting of potential consumers, and they generate word-of-mouth online advertising.

Many companies lack the personnel or in-house knowledge to get the most out of social media. Instead of investing time and money into social websites only to quit a few months later, it may be wise to hire a professional marketing agency to manage your social media accounts.

fishbat is a full-service online marketing firm and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management and public relations, fishbat promotes a consistent and professional online voice for all of its clients.

Media Contact: Scott Darrohn, fishbat, 855-347-4228, Email Contact

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SOURCE fishbat