Tadpole-Cartesia Appoints Fryhover Director of Sales and Marketing for North American Operations

CARLSBAD, Calif.—(BUSINESS WIRE)—July 27, 2004— Tadpole-Cartesia, Inc. today announces the appointment of Don Fryhover as director of sales and marketing for North American markets. In this capacity, Fryhover will lead Tadpole-Cartesia's drive to extend its ESRI-based enterprise data management business with government, municipalities, and service industries.

Fryhover is a seasoned senior executive with a track record of delivering sustained growth to geospatial vendors. For the past fifteen years, Fryhover has held senior management positions with utility data management company Analytical Surveys, Inc. where he was ultimately senior vice president responsible for the planning, direction and execution of ASI's business development initiatives.

Fryhover holds a degree in business administration from Texas Tech University and is a member of GITA (Geospatial Information & Technology Association). Published works include various papers for GITA conferences and articles in leading GIS magazines.

Image - Don Fryhover - http://www.patcom-media.com/Fryhover1.JPG

About Tadpole-Cartesia

Tadpole-Cartesia, a software business unit of Tadpole Technology plc, provides enterprise infrastructure software solutions to support the management, replication and distribution of geographic data within and between organizations. Tadpole-Cartesia is a strategic partner of ESRI, the world's leading GIS company. Further information on Tadpole-Cartesia's businesses on 760-929-8345 (US), +44 131 6680200 (UK), by email sales@us.tadpole.com, and at www.tadpolecartesia.com.



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Jason Linley, Tel 760-929-8345 x116
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Hugh Paterson, Tel +44 207 987 4888 
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