- Universal Pictures Earns Most Nominations By Studio as Fox, Lionsgate, Warner Bros., Disney Round Out The Top 5

BEVERLY HILLS, Calif., April 10, 2015 — (PRNewswire) — The Golden Trailer Awards, the entertainment industry's best and most fun-filled celebration devoted to the year's most outstanding achievements in motion picture and television marketing, announced today the nominees in the 16th annual competition that has emerged as one of the most anticipated and recognized events acknowledging the work of film marketers and companies that create movie trailers, commercials and posters worldwide.  Evelyn Watters, Golden Trailer Awards Executive Director, along with the show's executive producer Monica Brady, announced the 2015 nominees.  The event will take place on Wednesday, May 6th at the Saban Theater in Beverly Hills.

Universal Pictures led this year's count by studio with a combined total of 44 nominations (including Focus Features) for films including Furious 7, Jurassic World, Minions, Unbroken and Ted 2, among others. In second place by studio is Fox (which includes Searchlight and the Fox Network Group), with a total of 41 nominations for work on projects including Birdman, Kingsman: The Secret Service, Gone Girl, and Wild, among other titles. Lionsgate and Warner Bros. tied with 36 nominations apiece. Lionsgate garnered nods for their work on films such as The Hunger Games: Mockingjay Part 1, The Divergent Series: Insurgent, and The Expendables 3, as well as others. Warner Bros. tally includes nominees from subsidiary New Line Cinema, and includes recognition for work on films ranging from Mad Max: Fury Road and Tammy to American Sniper and The Hobbit: The Battle of the Five Armies. Disney rounded out the top 5 with 20 nominations for films including Big Hero 6, Ant Man, Avengers: Age of Ultron, Guardians of the Galaxy, and Tomorrowland, among others.

On the agency side, Ignition Creative worked on 44 of this year's nominees (12 Trailers and TV Spots and 32 Print nominees).  Other creative agencies leading this year's pack included AV Squad with 26 nominations, Trailer Park earned 25 nominations, Buddha Jones earned 17 noms, and mOcean generated 13 nods this year.

The Golden Trailer Awards are presented to nominees in 82 diverse categories that range from serious to lighthearted, including Best Summer Blockbuster Trailer Award, Trashiest Trailer, Most Romantic Trailer, Best of Show, and the most popular award of the night: the Golden Fleece Award, bestowed on the best trailer for the film where the marketing was considered better than the film itself.

Explained Watters, "The movie trailer is the most important piece of marketing in the studio's war chest. A memorable trailer can make or break a campaign, especially today, when so many people are viewing these materials digitally. The first Fifty Shades of Grey trailer was viewed online by an estimated 7 million people in the first 24 hours. A few years ago, The Avengers trailer generated 10 million views in its first day of release. The Golden Trailer Awards celebrates and rewards the best of the best by showcasing the extraordinary and talented artists, editors, executives, and visual effects and animation wizards who have mastered the art of selling a movie in roughly 2 minutes."

There are six new categories for 2015, including: Best Teaser, Best Original Score TV Spot, Best Billboard, Best Fantasy/Adventure Poster, Best Trailer for a TV Series/Mini-series, and Best Fantasy Adventure TV Spot.

19 of the top honors are presented "live" on stage at the celebratory show, which routinely sells out and draws a heavy industry crowd of studio and network marketing executives, representatives from creative agencies, media and celebrities.

This year's competition drew a record number of submissions, up nearly 17% from last year's  total.

For more information or to download the full list of nominations, please visit www.goldentrailer.com 

Nominees are listed in Alphabetical Order by Entry Title.

Legend: Film Title, Studio, Trailer House or Creative Vendor

AWARDS PRESENTED DURING THE LIVE STAGE SHOW INCLUDE:

Best Action
Agent 47 "New Assassin", 20th Century Fox, TRANSIT
The Equalizer "Domestic Trailer", Columbia Pictures, Vibe Creative Inc
Furious 7 "Family", Universal Pictures, AV Squad
John Wick "Domestic Trailer", Lionsgate, AV Squad
Kingsman: The Secret Service "Trailer E: Path", 20th Century Fox, Wild Card

Best Animation / Family
Annie "Dreams", Columbia Pictures, Seismic Productions
Big Hero 6 "Find Your Way", Disney, Trailer Park
Cinderella "Be Kind", Disney, Seismic Productions
Inside Out "Journey - RUS", Disney, Trailer Park
Minions "Trailer 1", Universal Pictures, Motive Creative

Best Comedy
Get Hard "Domestic Trailer 1", Warner Bros., Create Advertising Group
Spy "Secret Agent", 20th Century Fox, Buddha Jones
St. Vincent "Domestic Trailer 1 Rev2", The Weinstein Company, Workshop Creative
Ted 2 "Civil Rights: Trailer 2", Universal Pictures, AV Squad
Unfinished Business "Like A Boss", 20th Century Fox, Acme Trailer Company

Best Documentary
Life Itself, Magnolia Pictures, Mark Woollen & Associates
The Internet's Own Boy "Official Trailer", Hammer Creative
The Mind of Mark DeFriest "Official Trailer", Found Object, Mighty Pictures
Red Army, Sony Pictures Classics, Jump Cut Creative
Supermensch "Trailer 1", A&E Indie Films, Zealot

Best Drama
American Sniper "Trailer 2", Warner Bros., Wild Card
Fury "Domestic Trailer 1", Columbia Pictures, Create Advertising Group
Gone Girl, 20th Century Fox, Mark Woollen & Associates
Selma "The People", Paramount Pictures, Buddha Jones
Unbroken "New American Hero", Universal Pictures, Wild Card

Best Fantasy Adventure
The Divergent Series: Insurgent "Trailer 4", Lionsgate, Trailer Park
Guardians of the Galaxy "Outlaws", Disney, mOcean
Hobbit: The Battle of the Five Armies "Defiance", New Line Cinema, Trailer Park
The Hunger Games: Mockingjay Part 1 "Courage of One", Lionsgate, Outpost Media
The Zero Theorem, Amplify, Amplify

Best Horror
As Above, So Below "Fear", Universal Pictures, AV Squad
The Canal "Someone", The Orchard, Buddha Jones
Honeymoon "Light", Magnet Releasing, AV Squad
The Lazarus Effect "Phases", Lionsgate, Buddha Jones
The Woman In Black 2: Angel of Death "Forgive", Relativity Media, Buddha Jones

Best Independent Trailer
Boyhood, IFC Films, Mark Woollen & Associates
Cake "Treat", Cinelou Films, Aspect
Glassland "International Trailer", Element Pictures, Irish Film Board, The Editpool
The Imitation Game "Answer", The Weinstein Company, Zealot
Lullaby "Fall Apart", Arc Entertainment, Craig Hagedorn Editorial

Best Music
Dracula Untold "Rule", Universal Pictures, AV Squad
Furious 7 "Drop Teaser", Universal Pictures, AV Squad
Guardians of the Galaxy "Outlaws", Disney, mOcean
The Hobbit: The Battle of the Five Armies "Shadows Teaser", New Line Cinema, Aspect
Pan "Tick Tock", Warner Bros., TRANSIT

Best Romance
Aloha "Second Chance", 20th Century Fox, Buddha Jones
Fifty Shades of Grey "Haunted", Focus Features, Universal Pictures, Mark Woollen & Associates
God Help The Girl, Amplify, Amplify
The Longest Ride "Timeless", 20th Century Fox, InSync + Bemis Balkind
Paper Towns "Find Yourself", 20th Century Fox, TRANSIT

Best Summer Blockbuster Trailer
Ant Man "Chance", Disney, Trailer Park
Avengers Age Of Ultron "Strings", Disney, mOcean
Jurassic World "New Attraction", Universal Pictures, Trailer Park
Mad Max: Fury Road "Mad", Warner Bros., Trailer Park
Terminator Genisys, Paramount Pictures, AV Squad

Best Thriller
American Sniper "Confirm", Warner Bros., mOcean
Blackhat, Universal Pictures, Industry Creative
The Drop "International Trailer", Fox Searchlight, Intermission Film
Ex_Machina "Human", Universal Pictures, Picture Production Company
LUCY "Trailer 2", Canal+, Create Advertising Group

Best Video Game Trailer
Assassin's Creed : Rogue "Launch Trailer", Ubisoft, Sunny Side Up Creative
Batman: Arkham Knight "Gotham is Mine", Rocksteady Studios, Warner Bros., Hammer Creative
Bloodborne "Bloodborne Extended Trailer", PlayStation 4, Petrol Advertising