FUZHOU, China, March 31, 2015 /PRNewswire/ -- Rockchip is announcing a series of new Rockchip-powered Chrome devices in partnership with Google and our OEMs - ASUS, Haier and Hisense.

This latest set of computing devices are powered by the RK3288-C SoC - a 1.8 GHz quad core SoC with power efficient ARM Cortex-A17 cores, a high-performance quad core Mali-T760 GPU, and hardware support for VP8 encode and decode.

There are six new Chrome devices being released:

• Five new Chromebooks: ASUS Chromebook C201, Haier Chromebook 11 and 11E, the Hisense Chromebook and the very first 10-inch convertible Chromebook, the ASUS Chromebook Flip.
• One new type of device, the Chromebit - a full computing device, smaller than a candy bar, which can convert any screen into a full Chrome device.

Rockchip-powered Chrome devices combine affordability with the benefits of Chrome OS to provide a series of computing devices that are fast, easy to use and easy to maintain. The power efficient RK3288-C SoC focuses on strong performance balanced by power efficiency, enabling great battery life (including the ASUS Chromebook C201, with up to 13 hours of active use).

The RK3288-C SoC has several key benefits:

• Smooth web browsing experience with a high performance RK3288 - a Peacekeeper benchmark score of 1500 shows up to 25% improvement and a Robohornet benchmark score of 12.1 shows up to 30% improvement over comparable SoCs.
• High end GPU outperforms existing Chromebooks up to 25% in a WebGL FishTank benchmark.
• Several power management and multimedia optimizations, including Rockchip's "DDR Freq Scaling Technology" that has brought power consumption down under typical load to less than 2.9 watts/hour, saving 10-15% power consumption even while multitasking, an improvement of 45% versus other Chromebooks.
• VP8 hardware encode/decode support, enhancing the user's online video experience on sites like YouTube and Google Hangouts.
• The RK3288 is a highly integrated IC - the components are 35% less than competing SoCs, so PCBA area can be reduced by up to 20% to reduce system cost.

"Chromebooks were designed to make computing speedy, simple and secure. Usage is growing fast and Rockchip's RK3288-C SoC has made these devices more affordable for everyone while delivering quality, battery life and performance," said Caesar Sengupta, Vice President, Chrome OS.

"Rockchip and Google have a very close relationship - we've cooperated on tablets and smart phones for years," said Mr. Feng Chen, Chief Marketing Officer of Rockchip. "We're used to working with Google on cutting edge projects, like Project ARA's modular smart phones. The RK3288-C has worked out very well in Chromebooks, and we see enormous potential for these new devices."

About Rockchip   

Rockchip is China's leading Fabless Semiconductor Company and mobile-internet SOC solution provider founded in 2001.

Rockchip focuses on mobile internet platforms with products targeted for mobile internet terminal devices (Mobile Phone/Tablet /Phablet/PC/Smart TV/ OTT-BOX/Dongle/e-Book) and portable multimedia entertainment terminals (MP3/PMP/WIFI/ Bluetooth audio). Rockchip has combined its video/audio and Android experience to produce semiconductor (IC) solutions for world-renowned OEM/ODM and brand customers.

Rockchip is headquartered in Fuzhou, where most design and development takes place, and has three additional branches in Beijing, Shanghai and Shenzhen, focusing mostly on programs and marketing. For more information, visit www.rock-chips.com.

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SOURCE Rockchip