Adtile's New Software Allows Users to Experience Virtual Reality on Smartphones without Additional Hardware

SAN DIEGO — (BUSINESS WIRE) — March 17, 2015 — Adtile Technologies ( www.adtile.me) today announced its new mobile software platform,  Adtile VR, which allows users to experience virtual reality on smartphones without the need for special goggles or any other external hardware. This new software creates an easy-to-use, smooth and natural experience for real-time motion simulations. By incorporating Adtile VR into native or web-based apps users can walk through a digital space, turning left and right, as well as looking up and down, and with the use of touch controls interact. Demo video link: https://www.youtube.com/watch?v=WhLvxnX4EDk

“With mobile being the largest computing medium of all times, VR capabilities need to be mainstream and additional hardware makes scaling hard. Since Adtile Mobile VR does not rely on any ancillary equipment, the application possibilities are endless,” said Nils Forsblom, CEO and founder of Adtile Technologies. “Adtile VR is a composition of physics, math, computer science and art that goes far beyond advertising. It is a new creative medium for smartphones, allowing developers to truly go beyond the edges of the phone for the first time.”

There are three distinct ranges of motion for mobile devices — short, medium and long range. Adtile Technologies developed sophisticated algorithms using smartphone sensor technology to accurately capture the correct scale and sensitivity of the motion. This new breed of technology is called Space Sensing Mobile VR Technology.

Adtile VR's blend of short-range, arms-length gestures with medium to long-range motions allows for accurate physical movement in virtual space. Therefore users can have a real connection with surroundings and content on their smartphones. Space Sensing Mobile VR Technology can be used in many different and varied industries, including publishing, fashion, real estate, retail, entertainment, automotive, science and more.

About Adtile Technologies

Located in San Diego, California, Adtile is a pioneer and developer of motion engagement and virtual reality technology for smartphones and tablets. We are working with leading technology companies and Fortune 500 brands. Adtile is on a quest to transform mobile advertising. We believe the best way to revolutionize mobile ads is to create an entirely new design that embraces the needs of mobile users by making it part of the user experience. We’ve created a mobile-first advertising solution from the ground up — challenging assumptions about how ads work and redesigning it for a world on the move. More information is available at:  www.adtile.me.

Adtile Technologies
Leslie Van Every, 415-377-4414
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