Adaptive Medias, Inc.'s technology platform provides the backbone for a new video economy in the pet industry.

IRVINE, Calif., Nov. 12, 2014 — (PRNewswire) — Content syndication and monetization company, Adaptive Medias, Inc. (OTCQB: ADTM), a leader in programmatic advertising across mobile, video and online display, is pleased to announce today a letter of intent to complete a joint venture with Vipio. Vipio will receive exclusive rights to the Adaptive Medias software platform for deployment of Vipio's solutions to the pet industry.

Vipio is a digital media web property development company, forging relationships and building platforms for mobile, video and social native content. Vipio will be building digital media platforms for the pet retail community and on PetProducts.com. PetProducts.com, a global source directory for all pet products and services, is building a worldwide pet products directory for quality brands and services. Vipio will be working exclusively with Pet Products LLC in offering this platform to their directory clients.

Pet industry spending in the U.S. is expected to top $58.5 billion in 2014, according to the American Pet Products Association. The market has been steadily growing at about 4.5% over the past several years. In 2013, the sector spent $45.3 million dollars on internet display advertising in the U.S. alone.

Adaptive Medias and Vipio will be showcasing this solution for PetProducts.com's March launch at the Global Pet Expo in Orlando, Florida. Allen Simon, President and CEO of PetProducts.com, stated, "I feel this marketing solution will add great value to PetProducts.com's subscribing companies to serve their digital marketing needs. Adaptive Medias technology is ahead of the curve, and their end-to-end solution puts the control at the fingertips of marketers."

Adaptive Medias, Inc.'s Qayed Shareef added, "This partnership is the exact blend of technology and market innovation that we imagined when we started the company. We are focused on empowering the new digital video economy, and our software gives publishers a marketplace to efficiently match inventory, content and advertising on a single platform. "

ABOUT ADAPTIVE MEDIAS, INC.
Adaptive Medias is a programmatic audience and content monetization provider for website owners, app developers and video publishers who want to more effectively optimize content through advertising. The Company provides a foundation for publishers and developers looking to engage brand advertisers through a multi-channel approach that delivers integrated, engaging and impactful ads across multiple devices. Adaptive Medias meets the needs of its publishers with an emphasis on maintaining user experience, while delivering timely and relevant ads through its multi-channel ad delivery and content platform. For more information, please visit www.adaptivem.com. Also, follow us on Twitter at @adaptive_m.

Safe Harbor Statement:
This Press Release may contain certain forward-looking statements within the meaning of the Securities Litigation Reform Act of 1995. Adaptive Medias, Inc. has tried, whenever possible, to identify these forward-looking statements using words such as "anticipates," "believes," "estimates," "expects," "plans," "intends," "potential" and similar expressions. These statements reflect Adaptive Medias' current beliefs and are based on information currently available to it. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause Adaptive Medias' actual results, performance or achievements to differ materially from those expressed in or implied by such statements. Adaptive Medias undertakes no obligation to update or provide advice in the event of any change, addition or alteration to the information contained in this Press Release including such forward-looking statements.

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Adaptive Medias, Inc. Vipio PetProducts.com Web: http://www.adaptivem.com