Created in a Japanese anime style, the 30 sec advert was created by world renowned animator Kazuto Nakazawa, whose artwork can also be seen in the Kill Bill movies, and features Angel Di Maria, Wayne Rooney and Robin van Persie.
'Hungry to Win' is part of Nissin's global marketing initiative, created to inspire its consumers to 'rise to the challenge' and reflect Manchester United's vision -- to be the best both on and off the pitch. It is the first time the Club's players have been depicted using the popular Japanese animation style.
To mark the occasion an exclusive screening was held at Old Trafford today and was attended by CSO of Nissin Foods Holdings Co. Ltd, Mr. Noritaka Ando, Manchester United Group Managing Director, Richard Arnold, and Manchester United Managing Director Asia Pacific, Jamie Reigle, as well as the Manchester United first team.
The animation will be used to promote Manchester United branded Nissin products available in markets such as Singapore, Hong Kong, Thailand, India, Japan, Mexico and Kenya.
Manchester United Group Managing Director, Richard Arnold comments:
'Nissin's 'Hungry to win' is an inspirational campaign that we hope will encourage our fans to aspire to be the best in all they do, whether that is at sport, at school or everyday life.
'This call to action reflects Nissin's desire and drive to expand its global footprint, using its partnership with the club to further develop its consumer offering.'
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About Manchester United
Manchester United is one of the most popular and successful sports teams in the world, playing one of the most popular spectator sports on Earth. Through our 136-year heritage we have won 62 trophies, enabling us to develop the world's leading sports brand and a global community of 659 million followers. Our large, passionate community provides Manchester United with a worldwide platform to generate significant revenue from multiple sources, including sponsorship, merchandising, product licensing, new media & mobile, broadcasting and match day.
About Nissin
Founded in Osaka, Japan in 1948, Nissin is famous for its instant noodles which were invented by its founder, Momofuku Ando, who developed the convenience food as an answer to food rationing after World War II. As an industry leading food brand, its products are enjoyed by millions and available in over 80 countries around the world with Cup Noodles being it's most recognisable product.
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