SAN JOSE, Calif. and PRAGUE, Sept. 25, 2014 — (PRNewswire) — Application specific Instruction processor (ASIP) design tool and IP provider Codasip, today announced that Coby Hanoch has joined its executive team as Vice President of Worldwide Sales. Coby will play a key role in driving the international expansion of Codasip and help bring its industry leading tools and IP to design teams around the globe.

"ASIP technology is becoming a critical component of almost all SoC designs." said Karel Masarik, CEO of Codasip."Having proven our technology in early customer collaborations, now is the time for us to expand, and scale deployment. Coby's extensive experience in scaling new technologies internationally makes him an invaluable asset to our team, and a key component to our success."

Coby has almost 35 years of experience in semiconductor and Electronic Design Automation (EDA), and began his career working with leading-edge processor technology at National Semiconductor. Coby was a founding member of Verisity in 1995, and was central to scaling the reach of their technology and expanding worldwide sales to over $100M/year. More recently Coby served as Vice President of Worldwide Sales for Jasper Design Automation, a rapidly growing formal verification company that was recently acquired by Cadence Design Automation.

"All of the devices that we know and love are powered by semiconductors leveraging ASIP technology in some form." said Coby. "I am thrilled to be joining the Codasip team and being part of this exciting market opportunity. Codasip's unique technology makes it easier for design teams to leverage this power, lowering cost and expanding applicability into billions of new devices in areas such as IoT and personalized medicine. Codasip represents one of those rare opportunities where the market and technology come together at the same time."

To learn more about Codasip's products please visit us at ARM TechCon (booth #217).

About Codasip
Codasip delivers leading-edge IP and EDA tools that simplify adoption of Application Specific Instruction Set Processors (ASIP's). ASIP's utilize dedicated instructions to accelerate software and are at the heart of applications that require very high performance with low power. Codasip's unique technology allows users to write a single high-level description of the ASIP and then automatically synthesize the designs RTL, testbench, virtual platform models and processor toolchain (compiler, debugger, profiler, etc). Codasip's combination of ASIP tools and pre-verified extensible processor IPs delivers the power of ASIP technology with the ease of use of standard embedded processor cores. Headquartered in Brno, Czech Republic, Codasip currently has offices in the US and Europe. Codasip is a venture backed startup and recently closed its series A investment led by Credo Ventures. 

More information on Codasip's products and services is available at www.codasip.com.

Media Contact: Neil Hand, Codasip Ltd., 650 353 7486, Email Contact

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SOURCE Codasip Ltd.