SANTA ROSA, Calif. — (BUSINESS WIRE) — August 19, 2014 — While many companies consider dashboards to be a key feature of BI, VisiQuate has taken the controversial position that dashboards are dead. In the company’s latest video, produced by award-winning video agency, Epipheo, a desktop computer sits in an open grassy field. A few seconds later, it explodes in a fireball, with smoke and shrapnel everywhere. This is the fourth video Epipheo has produced for VisiQuate, and it can be seen at http://www.visiquate.com/dashboards-are-dead.
“What are we trying to communicate here?” asked Brian Robertson, VisiQuate Founder and CEO. “Two things define typical dashboards. First, they’re often informed by too many lagging indicators. Actually, I call them lacking indicators, because they only provide minimal insight into the realities of business. Great analytics should have a sense of immediacy, urgency, and surround the user with meaningful context that leads to positive action.”
With VisiQuate Streaming Analytics and their emphasis on indicators that predict future events and reveal items that call for action, the limitations of conventional dashboards are a thing of the past. VisiQuate Chief Technology Officer Rich Waller explained that VisiQuate now gives individual users the right insight, based on a combination of streaming insights, leading indicators, and action-focused alerts. “Data is inherently fluid, and we believe interfaces to visualize it should also be fluid and streaming vs. static charts and graphs. Our users are able to see the information that matters the most to them, exactly when it is most valuable. And our advanced visual science helps users see the anomalies, outliers and exceptions that lead to true data-driven action.”
“We always enjoy working with VisiQuate, because their passion for their vision is contagious and they truly support the art form we strive for at Epipheo,” said Jed Robyn, Producer. “A lot of our work involves using contemporary animation and other rich media techniques to blow up outdated beliefs. This time, we got a chance to get out of the office and blow something up for real. No pun intended, it was a blast.”
About VisiQuate
Founded in 2009, VisiQuate delivers dynamic SaaS performance management solutions that transform decision-making throughout the enterprise, bridging the gap between Business Analytics and real-world results. Going beyond traditional Business Analytics, VisiQuate’s clients also benefit from the successful integration of actionable workflow, guided eLearning solutions, and a rich complement of industry domain experts who work closely with VisiQuate’s clients to help them achieve the best performance outcomes. Headquartered in Santa Rosa, CA, VisiQuate currently serves clients in healthcare, energy, financial services, and other industries. For more information, visit www.visiquate.com or contact Brian Robertson at 707.477.9675.
About Epipheo
Epipheo is more than just a video agency. It is a carefully curated collection of humans dedicated to translating ideas into valuable stories worth sharing. Born in 2009, Epipheo has created a unique process of unlocking their clients' true value and communicating it clearly to humans. Epipheo's process first discovers a client's epiphany, then wraps that epiphany in a story, and delivers that story in a delightful, easy-to-share video. Epiphany + Video = Epipheo. Located in Cincinnati, Ohio, right next to the magical chocolate river, Epipheo’s cubicle-less, family-friendly office space promotes personal, human interaction among production, design, and sales. For more information, visit epipheo.com. To work with Epipheo, contact Michael at mb@epipheo.com or 513-400-3134.
Contact:
VisiQuate
Brian Robertson, 707-477-9675
