MyCloudtag Brings Gaming DNA to New Fitness App; Debuts in iTunes Store

DENVER, June 18, 2014 — (PRNewswire) — Cloudtag, a company dedicated to delivering fitness and wellness products for consumers, today announced the public availability of the company's free iPhone fitness app, MyCloudtag. The development of MyCloudtag was a collaboration by the team instrumental in creating the Xbox Kinect, as well as the games Donkey Kong Country and Goldeneye 007, Preciousbluedot; the Moon Regan Antarctic expedition team; and Cloudtag.

The MyCloudtag app brings gaming DNA to fitness apps by reorienting how people interact with these apps. Rather than tracking activity and delivering data on how many calories burned or distance walked or pace per mile, MyCloudtag directly rewards users by giving points or "stars" for completed programs. The fitness and wellness programs are set up like journeys or paths that need to be completed to get to the next level in the app. Each level that is completed gives the user points that can then be used to unlock additional content – videos, instruction, harder programs, for example.

"We recognize that there are a lot of fitness and workout apps on the market today, but all of these apps take the same approach – they track, monitor, deliver data, but they don't tell you how to fix problems," said Andy Jackson, CEO, Cloudtag. "We took our experiences with technology under extreme conditions and combined them with our gaming background to create an intelligent, engaging fitness app that works with people to help change behaviors and lead a healthier life."

By injecting gaming elements into how people travel through a workout, MyCloudtag is goal oriented. The app allows users to auto-calendar their workouts and track their progress. Currently, the app includes specific exercises that promote weight loss and general fitness. There are also programs for more advanced fitness levels through the High Intensity Interval Training (HIIT) program, as well as programs that address specific problems like back pain with tailored exercises. 

In addition to the exercise program, the experience within the app is personal and customizable. MyCloudtag pulls from the phone's social media, photos and music and displays it as part of the app to help motivate people in a personal way while working out.

For more information or to download the app visit www.cloudtag.com.

About Cloudtag
MyCloudtag, a fitness app, is a collaboration by the development team instrumental in creating the Xbox Kinect as well as the games Donkey Kong Country and Goldeneye 007, Preciousbluedot; the Moon Regan Antarctic expedition team; and Cloudtag, a company dedicated to delivering fitness and wellbeing products for consumers. MyCloudtag is available in the iTunes store and is focused on increasing the fitness levels and wellbeing of consumers. MyCloudtag has some of the leading fitness trainers contributing to the content of the app. The MyCloudtag app includes specific exercises that promote weight loss and general fitness programs, as well as High Intensity Interval Training (HIIT), and programs that address specific problems like back pain with tailored exercises. To download MyCloudtag visit the iTunes store or go to www.cloudtag.com.

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Valerie Jarstad
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T:@innovatefitness

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Cloudtag Web: http://www.cloudtag.com