Game-changing RFID reader system enables wide-area monitoring applications in today’s retail environments

Seattle, Washington, January 9, 2014 - Leading UHF Gen2 radio frequency identification (RFID) technology provider Impinj, Inc. will showcase its xArray RFID wide-area monitoring solution in the Intel booth (#2738) during the National Retail Federation (NRF) show in New York City on January 13-14, 2014. As part of a large, interactive display that highlights real-time inventory management, customer engagement and personalized marketing, the demonstration employs Impinj xArray and Monza^®RFID tags to capture real-time heat maps, tracking the movement of people and items within the booth.

Building on the global adoption of item-level RFID already underway, Impinj’s xArray self-contained RFID reader system delivers full-time, wide-area visibility, allowing retailers to ensure their staff and products are in the right place at the right time, while providing data for continuous improvement and enhanced shopping experiences. Easily mounted overhead in most ceiling designs, xArray blends into any décor and can illuminate up to 1,500 square feet of floor space, ensuring complete coverage in most retail environments. For more information about the Impinj xArray and RFID in retail, visit www.impinj.com/NRF2014

The Internet of Things movement is about inferring business meaning from physical events,” said Larry Arnstein, Vice President of Marketing and Business Development for Impinj, Inc. “Seeing xArray in the NRF demonstration underscores the central role that RFID will play in emerging retail IoT gateway solutions.”

About Impinj, Inc.

Impinj is the leading provider of ultra-high frequency (UHF) radio-frequency identification (RFID) solutions used to identify, locate and authenticate items. Impinj’s GrandPrix^™ RFID Platform comprises the world’s most comprehensive and widely adopted product set, including tag chips, reader chips, fixed readers, software and innovations that support complete RFID system solutions. Recognized and used globally by retail, pharmaceutical, food and beverage, technology and logistics companies, Impinj’s products enable numerous RFID applications including inventory management, counterfeit prevention and the tracking of goods. For more information on Impinj, visit  www.impinj.com 


Contact:

Jill West
Sr. Manager, Marketing Communications
Impinj, Inc.
+1-206-834-1110
jill.west@impinj.com