EVOLUTION, SOME MIGHT SAY REVOLUTION, IS COMING TO THE DEMOGRAPHIC DATA INDUSTRY. NEW SOURCES OF DATA ARE ARRIVING
ON STREAM, AND SOME TRADITIONAL SOURCES ARE FADING RAPIDLY. WHAT ARE DEMOGRAPHIC DATA USERS— THE BUSINESS AND
ORGANIZATIONAL DECISION MAKERS AND THEIR ANALYSTS—SUPPOSED TO DO? THIS PITNEY BOWES BUSINESS INSIGHT WHITE
PAPER, THE FIRST IN A TWO-PART SERIES, PROVIDES NECESSARY BACKGROUND AND GUIDANCE IN SUPPORT OF THE MANY
STAKEHOLDERS IN THE DATA COMMUNITY. MUCH INFORMATION IS AVAILABLE ABOUT THE CHANGES ON THE HORIZON, BUT IT IS
FRAGMENTED AND INCOMPLETE. PITNEY BOWES BUSINESS INSIGHT IS COMMITTED TO HELPING DATA USERS UNDERSTAND THESE
CHANGES BY PROVIDING AUTHORITATIVE GUIDANCE AS THE FUTURE OF DEMOGRAPHIC DATA UNFOLDS. THIS WHITE PAPER FOCUSES
ON BASIC POPULATION ESTIMATION TECHNIQUES AND THE AMERICAN COMMUNITY SURVEY (ACS), THE INSTRUMENT THAT WILL
REPLACE THE LONG-FORM IN CENSUS 2010. THE SECOND WHITE PAPER IN THIS SERIES WILL FOCUS ON STRATEGIES TO DEAL
WITH THE NEW DATA ENVIRONMENT.
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