Yahoo! Go 2.0 is an innovative new application that redefines the mobile Internet experience for consumers through a unique product design, ability to personalize with content from the entire Internet and a reinvention of mobile search. The service will be supported by more than 100 mobile phones. Yahoo! Go 2.0 has generated more than 400,000 requests to receive the download from consumers around the world in the first month, demonstrating the strong consumer interest in this new service.
"The enthusiastic response to Yahoo! Go 2.0 has exceeded even our own expectations. For the first time consumers have the full power of the open Internet in their pockets and that is changing the mobile game," said Marco Boerries, senior vice president of connected life, Yahoo!. "and Yahoo! intends to be the number one player globally."
Key features of Yahoo! Go 2.0 include:
-
Search reinvented for mobile consumers - oneSearch recognizes
the intent of a search term and presents relevant content -
not just a list of web links to PC sites - on the results
page. Results are grouped by subject making it easy to read
through and drill down to get more details.
- Be local, no matter where you are - The Local & Maps widget
gives consumers quick access to comprehensive local directory
information for businesses across the US, enhanced with
ratings and reviews from the millions-strong Yahoo! community.
Interactive maps feature the ability to directly search for
local businesses, get driving directions and real time traffic
updates.
- Rich, highly personalizable content from millions of sources -
Current headlines and a breaking news ticker in the News,
Sports, Entertainment, Weather and Finance widgets keep
consumers connected to the information that matters to them.
Consumers can customize to receive content from the millions
of sources on the Web that publish in RSS.
- Photo sharing keeps consumers connected to their community -
The Flickr(TM) widget integrates one of the Web's most
innovative and prolific photo-sharing communities, making it
easy for consumers to upload(1) and manage images from their
camera phone. Consumers can also easily share photos, view
their friends' pictures and browse or search the millions of
images.
- Streamlined e-mail keeps consumers in sync - The E-mail widget
allows consumers to quickly respond to, delete or compose new
messages or view attachments with a single click - all
automatically synchronized with their Yahoo! Mail account in
real time.
The new gamma version of Yahoo! Go 2.0 also includes display ads from major global advertisers. The advertisements will run in several of the Widgets, near the top of the page. Consumers will be able to click on these interactive ads to directly call the advertiser or to learn more information about the advertiser's offer.
For more information on Yahoo! Go 2.0, including the mobile phones that are currently supported, go to: go.yahoo.com Yahoo! Go 2.0 is the next generation of the service that launched for Symbian and Windows Mobile phones in 2006.
About Yahoo!
Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo!'s mission is to connect people to their passions, their communities, and the world's knowledge. Yahoo! is headquartered in Sunnyvale, California.
Yahoo! and the Yahoo! logo are trademarks and/or registered trademarks of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners.
This press release contains forward-looking statements that involve risks and uncertainties concerning the Yahoo! Go for Mobile 2.0 gamma (including without limitation the statements contained in the quotations from management in this press release), as well as Yahoo!'s strategic and operational plans. Actual events or results may differ materially from those described in this press release due to a number of risks and uncertainties. The potential risks and uncertainties include, among others, the possibility that the expected or planned further implementations of Yahoo! Go for Mobile 2.0 described may be delayed, may not ultimately be implemented, or if implemented may not be successful; consumers may not accept or respond as positively to Yahoo! Go Mobile 2.0 as anticipated; and competitors may offer similar competing services. More information about potential factors that could affect Company's business and financial results is included under the captions, "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations," in Yahoo!'s Annual Report on Form 10-K for the fiscal year ended December 31, 2005 and Quarterly Report on Form 10-Q for the quarter ended September 30, 2006, which are on file with the SEC and available at the SEC's website at www.sec.gov.
(1) Network and/or SIM card dependent feature, not available in all areas. Airtime, data charges, and/or additional charges may apply.
Contact:
Yahoo!
Zealous Wiley, 408-349-3623
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