Through the integration, websites and mobile applications using Gigya's Registration-as-a-Service, Social Login and Social Plugins can gain deep, permission-based access to users' identity data, social graphs, and interests. This first-party data helps marketers gain a single view of their customers, and can easily be used to enrich Adobe Campaign's integrated customer profiles, which helps marketers refine their marketing campaign segmentation and targeting. Gigya also integrates with Adobe Analytics and Adobe Audience Manager.
"Identity has become core to helping marketers understand and build better relationships with their customers," said Patrick McCue, Gigya's Vice President of Global Channels and Alliances. "Our integration with Adobe Campaign allows businesses to take an identity-driven approach to marketing, and create personalized experiences that produce higher conversion rates and engagement."
Gigya's out-of-the-box integration with Adobe Campaign can be found at www.gigya.com/partners.
Contact Information Gigya Victor White 650-353-4178 victor@gigya.com BOCA Communications Ivy Chen 650-224-8954 ivy@bocacommunications.com
